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Backcountry Hunting Fitness & Marketing Tips with Ryan Watson | LandTrust Podcast
How do you train your body and mind to thrive in the backcountry—and grow a hunting brand at the same time?
In this episode of The LandTrust Podcast, host Nic De Castro sits down with Ryan Watson, Chief Marketing Officer at Mountain Tough. Ryan has spent over a decade driving growth in the hunting industry, from scaling OnX Maps to leading one of the most recognized fitness brands for backcountry hunters. They dive into building mental toughness, navigating massive shifts in digital marketing, and how Mountain Tough evolved from a niche hunting app to a holistic lifestyle platform. Whether you’re chasing elk in the high country, training for your next adventure, or curious about the business side of hunting, this episode is loaded with insights.
What You Will Learn
How to build mental and physical endurance for multi-day backcountry hunts.
Key strategies for growing an outdoor brand in today’s digital landscape.
The real impact of Apple’s privacy updates on hunting-related marketing.
Why mental toughness can matter more than physical fitness in the mountains.
How LandTrust can help hunters maximize limited time afield.
Key Topics Discussed
Ryan’s journey from OnX Maps to Mountain Tough.
The evolution from fitness-only to a holistic lifestyle brand.
Behind-the-scenes of high-growth marketing in the hunting industry.
Lessons learned from spending millions on digital ad campaigns.
How technology is changing both hunting and training.
Show Resources
Mountain Tough – https://mtntough.com
OnX Hunt – https://www.onxmaps.com/hunt/app
LandTrust – https://landtrust.com
Quotes
“The backcountry is the avenue… but our core mission now is to change people’s lives for the better.” – Ryan Watson (00:26:00)
“We hit the gas, man, and grew the company like crazy.” – Ryan Watson (00:05:00)
“You might have the best shape of your life, but without mental toughness, you won’t last in the mountains.” – Ryan Watson (00:24:00)
Conclusion
This episode blends the grit of backcountry hunting with the sharp edge of modern marketing. Ryan Watson’s insights offer hunters practical training advice and give entrepreneurs a behind-the-scenes look at brand growth in the outdoor industry. Apply one of his tips on mental toughness this week—and share the episode with a buddy who needs the motivation.
View all episodes
By LandTrustHow do you train your body and mind to thrive in the backcountry—and grow a hunting brand at the same time?
In this episode of The LandTrust Podcast, host Nic De Castro sits down with Ryan Watson, Chief Marketing Officer at Mountain Tough. Ryan has spent over a decade driving growth in the hunting industry, from scaling OnX Maps to leading one of the most recognized fitness brands for backcountry hunters. They dive into building mental toughness, navigating massive shifts in digital marketing, and how Mountain Tough evolved from a niche hunting app to a holistic lifestyle platform. Whether you’re chasing elk in the high country, training for your next adventure, or curious about the business side of hunting, this episode is loaded with insights.
What You Will Learn
How to build mental and physical endurance for multi-day backcountry hunts.
Key strategies for growing an outdoor brand in today’s digital landscape.
The real impact of Apple’s privacy updates on hunting-related marketing.
Why mental toughness can matter more than physical fitness in the mountains.
How LandTrust can help hunters maximize limited time afield.
Key Topics Discussed
Ryan’s journey from OnX Maps to Mountain Tough.
The evolution from fitness-only to a holistic lifestyle brand.
Behind-the-scenes of high-growth marketing in the hunting industry.
Lessons learned from spending millions on digital ad campaigns.
How technology is changing both hunting and training.
Show Resources
Mountain Tough – https://mtntough.com
OnX Hunt – https://www.onxmaps.com/hunt/app
LandTrust – https://landtrust.com
Quotes
“The backcountry is the avenue… but our core mission now is to change people’s lives for the better.” – Ryan Watson (00:26:00)
“We hit the gas, man, and grew the company like crazy.” – Ryan Watson (00:05:00)
“You might have the best shape of your life, but without mental toughness, you won’t last in the mountains.” – Ryan Watson (00:24:00)
Conclusion
This episode blends the grit of backcountry hunting with the sharp edge of modern marketing. Ryan Watson’s insights offer hunters practical training advice and give entrepreneurs a behind-the-scenes look at brand growth in the outdoor industry. Apply one of his tips on mental toughness this week—and share the episode with a buddy who needs the motivation.