The LandTrust Podcast

By LandTrust

The LandTrust Podcast explores the intersection of land technology and outdoor experiences. Hosted by LandTrust, a platform connecting landowners with outdoor enthusiasts for activities like hunting, ... more

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FAQs about The LandTrust Podcast:

How many episodes does The LandTrust Podcast have?

The podcast currently has 16 episodes available.

The LandTrust Podcast episodes:

August 27, 2025Turkey Hunting Idaho: Merriam’s & Eastern Success | LandTrust Stories
Join us for another episode of LandTrust Stories as we head to Idaho with guest Mike Lammers to relive an unforgettable spring turkey hunting adventure.

Mike and his wife Carrie returned to Hasselstrom Farms for their second trip and both tagged beautiful Merriam’s and Eastern turkeys. From calling in big gobbling Toms at just 15 feet to sharing farm-raised lamb and beef straight from their hosts, this story shows why LandTrust hunts are more than just about the harvest—they’re about connection, community, and unforgettable memories.

In this episode, you’ll hear:
How Mike discovered new hunting opportunities through LandTrust
The excitement of calling in turkeys up close and personal
Why the farm-to-table connection makes their trips extra special
Mike’s hunting bucket list, from Osceola and Rio Grande turkeys to Argentina water buffalo
If you’re interested in Idaho turkey hunting, private land hunts, or authentic farm-to-table travel, you’ll love this story.

👉 Subscribe for more hunting stories, landowner spotlights, and guest adventures through LandTrust.

🔑 Suggested SEO Keywords

Turkey hunting Idaho, Merriam’s turkey hunt, Eastern turkey hunt, Idaho private land hunting, Idaho turkey season, LandTrust hunting stories, farm-to-table hunting, Hasselstrom Farms, spring turkey success, hunting podcasts
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25min
August 20, 2025Ranch Finances Made Simple: John Haskell on How Ranch Right Helps Ranchers Profit
Can financial literacy save America’s working lands—and your favorite hunting spots?

In this episode of The LandTrust Podcast, Nic De Castro sits down with John Haskell of Ranch Right, LLC to explore a topic often overlooked in conservation: profitability. John shares how his journey from ecological research to holistic ranch management revealed a simple truth—when landowners thrive, land and wildlife do too. From sage grouse to elk, Haskell explains how better financial practices not only sustain ranches but also protect the habitat millions of outdoorsmen rely on. This is a must-listen for anyone who values access, conservation, or just wants to understand what it takes to keep America’s rural lands wild and working.

What You Will Learn
Why profitable ranching is essential to long-term conservation
How better financial systems support better land management
What most hunters misunderstand about ranchers and land access
The unexpected social benefits of short-term recreational access
How recreation (yes, even hunting) can be a “concession” enterprise

Key Topics Discussed
Aldo Leopold’s conservation wisdom in today’s context
The LDS Church’s ranching model and what we can learn from it
The high stakes of multigenerational land loss in rural America
Why federal land management and “locking it up” often fails
The emotional toll of selling off family land—and how to prevent it
Building bridges between producers and outdoorsmen

Show Resources
⁠Ranch Right Website⁠
⁠Ranch Right YouTube Channel⁠
⁠Ranch Right on Instagram⁠
⁠LandTrust Website⁠
Book: A Sand County Almanac by Aldo Leopold

Memorable Quotes
“A profitable business can run forever. One that requires constant help is a liability.” — John Haskell [00:16:00]

“Landowners are expected to host the public’s wildlife—at their own expense.” — John Haskell [00:21:30]

“You can’t have stewardship without sustainability—and you can’t have sustainability without profit.” — John Haskell [00:24:00]

Transcript Teasers
[00:06:30]“When I got to Deseret Land and Livestock, it blew my mind. There was grass everywhere, wildlife everywhere. And they were profitable. That was the ‘aha’ moment for me.” — John

[00:20:00]“My aunt and uncle sold their California ranch—not because they wanted to, but because they had no choice. And the emotional cost was brutal.” — John

[00:45:00]“Recreation, especially hunting, is a ‘concession’ enterprise that can actually fit into ranch operations better than people think—without disrupting the core business.” — John

Conclusion
This episode cuts through the noise of land-use debates and gets to the heart of what really sustains the outdoors: profitable, intentional landowners. If you care about habitat, wildlife, and rural communities, support the people stewarding the land. Check out Ranch Right and LandTrust for tools that make it possible—and share this episode to keep the conversation going.

Subscribe to the show, leave a review, or share it with someone who hunts, farms, or just loves the land.
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1h
August 13, 2025Backcountry Hunting Fitness & Marketing Tips with Ryan Watson | LandTrust Podcast
How do you train your body and mind to thrive in the backcountry—and grow a hunting brand at the same time?
In this episode of The LandTrust Podcast, host Nic De Castro sits down with Ryan Watson, Chief Marketing Officer at Mountain Tough. Ryan has spent over a decade driving growth in the hunting industry, from scaling OnX Maps to leading one of the most recognized fitness brands for backcountry hunters. They dive into building mental toughness, navigating massive shifts in digital marketing, and how Mountain Tough evolved from a niche hunting app to a holistic lifestyle platform. Whether you’re chasing elk in the high country, training for your next adventure, or curious about the business side of hunting, this episode is loaded with insights.
What You Will Learn
How to build mental and physical endurance for multi-day backcountry hunts.
Key strategies for growing an outdoor brand in today’s digital landscape.
The real impact of Apple’s privacy updates on hunting-related marketing.
Why mental toughness can matter more than physical fitness in the mountains.
How LandTrust can help hunters maximize limited time afield.
Key Topics Discussed
Ryan’s journey from OnX Maps to Mountain Tough.
The evolution from fitness-only to a holistic lifestyle brand.
Behind-the-scenes of high-growth marketing in the hunting industry.
Lessons learned from spending millions on digital ad campaigns.
How technology is changing both hunting and training.
Show Resources
Mountain Tough – https://mtntough.com
OnX Hunt – https://www.onxmaps.com/hunt/app
LandTrust – https://landtrust.com
Quotes
“The backcountry is the avenue… but our core mission now is to change people’s lives for the better.” – Ryan Watson (00:26:00)
“We hit the gas, man, and grew the company like crazy.” – Ryan Watson (00:05:00)
“You might have the best shape of your life, but without mental toughness, you won’t last in the mountains.” – Ryan Watson (00:24:00)
Conclusion
This episode blends the grit of backcountry hunting with the sharp edge of modern marketing. Ryan Watson’s insights offer hunters practical training advice and give entrepreneurs a behind-the-scenes look at brand growth in the outdoor industry. Apply one of his tips on mental toughness this week—and share the episode with a buddy who needs the motivation.
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59min
August 11, 2025Turkey Hunting for Veterans in Colorado | Anthony Jones x LandTrust
Can a turkey hunt help heal the invisible wounds of war? In this episode of The LandTrust Podcast, host Nic De Castro welcomes Anthony Jones, Marine Corps veteran and founder of Military Sportsmen of America, a nonprofit providing hunting and fishing trips for veterans and first responders.
From turkey calls to life calls, this conversation dives into how outdoor experiences are creating real impact for vets—emotionally, mentally, and spiritually. Hear how LandTrust properties in states like Colorado, Minnesota, and Wyoming are being used to connect veterans with nature, and how a simple gobble can change everything.
Whether you're a hunter, landowner, or just someone who loves a good story, this one’s for you.
What You Will Learn
How the outdoors can support mental health and healing for veterans
What makes turkey hunting the perfect "gateway" to the outdoors
Why LandTrust is a trusted tool for veteran-focused outdoor trips
How to support or get involved with Military Sportsmen of America
Key Topics Discussed
The emotional journey of vets rediscovering peace through hunting
DIY hunts vs outfitters—and why LandTrust makes it easier
States where the nonprofit has made an impact with LandTrust properties
Fundraising challenges and how landowners are stepping up to help
The goal of hunting all 49 legal turkey states… plus Mexico
Show Resources
Military Sportsmen of America Facebook Page
LandTrust Hunting Opportunities
Memorable Quotes
"There’s peace and serenity in nature—and when you’re with other like-minded vets who just want to be outside, it’s really healing." — Anthony Jones [00:01:00]
"Turkey is the gateway drug to the outdoors." — Nic De Castro [00:06:00]
"Our vet in Wyoming said he felt like he was with family the whole time." — Anthony Jones [00:08:00]
Conclusion
This episode is more than a hunting story—it's a powerful reminder of how the land we love can become a bridge to healing. If you’re a landowner, sportsman, or supporter of veterans, there’s something here for you. Visit Military Sportsmen of America to donate, connect, or learn more.
Subscribe, leave a review, or share this episode with someone who needs to hear it.
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20min
July 23, 2025Beyond the Bro Deal: Bryan Koontz on Tech, Trust & the Real Influencers of the Outdoors
In this episode of the Outside’s Insiders series, Nic DeCastro sits down with Bryan Koontz, the founder and CEO of Guidefitter—a marketplace connecting 300+ outdoor brands with verified hunting, fishing, and outdoor professionals. From hunting whitetails in rural Maryland to studying engineering at MIT and working on early drone research in the DoD sector, Bryan brings a rare blend of field cred and technical chops to the hunting tech frontier.
They unpack the flaws in traditional pro purchase programs, why Guidefitter vets users like no one else, and how outdoor brands can turn real users—not influencers—into their most powerful advocates. Bryan also opens up about the challenges of navigating anti-hunting bias in tech, payment processing hurdles, and why mapping might just be a commodity in disguise.
If you're building, investing in, or just curious about the future of hunting, fishing, and outdoor rec tech—this episode is a must-listen.
The founding story of Guidefitter and why it’s more than a pro deal platform
The "real influencers" vs. Instagram models: why guides matter
Common failures in brand pro programs—and how to fix them
Activating pros as brand ambassadors (and why attribution is so hard)
Building trust with retailers while still selling direct
Anti-gun and anti-hunting friction with Meta, Google, and payment platforms
Why mapping might become a free utility (hot take!)

👉 Check out what Bryan and the team are building at Guidefitter: Guidefitter connects outdoor brands with verified hunting, fishing, and outdoor professionals—power users who live the lifestyle and influence real purchasing decisions. Whether you’re a guide, outfitter, veteran, or just an avid outdoorsman, explore the platform and apply to join the Insider network. 🔗 ⁠https://www.guidefitter.com⁠

👉 Book your next DIY hunting trip with LandTrust: LandTrust is the go-to platform for booking DIY hunts on private land. Whether you're after elk, whitetail, turkey—or just want a quiet place to fish, camp, or get outdoors—LandTrust connects you directly with landowners across the country. No outfitters, no crowds—just authentic outdoor experiences on your terms. 🔗 ⁠https://www.landtrust.com⁠
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1h 8min
July 16, 2025DIY Turkey Hunting in Oklahoma and Missouri with LandTrust Traveler Oliver Hertzog
What happens when a diehard turkey hunter turns a road trip into a double-tag success?
In this Five Star Stories edition of the LandTrust Podcast, host Nic De Castro sits down with Louisiana-based hunter Oliver Hertzog to hear about his epic DIY turkey hunting road trip across Missouri and Oklahoma using LandTrust. From calling in gobblers on his first afternoon in Oklahoma to wrangling cows in Missouri, Oliver shares stories, strategies, and the unexpected perks of private land access.
Whether you're chasing your 50-state goal or just looking for less pressured birds, Oliver’s adventure offers real insights and a few laughs along the way.
What You Will Learn
How LandTrust helps hunters find quality, private land across the U.S.
The benefits of hunting turkey outside the pressure zones of the Southeast
How to quickly adapt calling techniques across different regions
Tips for booking multiple out-of-state hunts in a single trip
Why the landowner connection makes the experience better than expected
Key Topics Discussed
Oliver’s back-to-back turkey hunts in Missouri and Oklahoma
The difference between hunting pressured Southern birds vs. Midwest turkeys
How LandTrust compares to public land in terms of flexibility and success rate
The role of OnX Maps in navigating private property confidently
Hunting gear, subspecies strategy, and the pursuit of the Grand Slam
LandTrust’s new Field Notes tool for scouting and following properties
Show Resources
RM3 Wilderness – Block W (Oklahoma): View the listing
LandTrust for Landowners: www.landtrust.com/landowners
Follow & Book on LandTrust: www.landtrust.com
Quotes
“It’s like Airbnb for hunting. I tell people that all the time.” – Oliver Hertzog [00:19:10]
“I had my gobbler down in less than four hours. Can’t beat that.” – Oliver Hertzog [00:02:30]
“Turkeys in the South? They’ve got PhDs.” – Oliver Hertzog [00:12:10]
Conclusion
Oliver’s story is proof that with the right tools, good landowners, and a little grit, DIY hunting across state lines is more doable—and enjoyable—than ever.
🎯 Book your own LandTrust road trip and start planning your next multi-state adventure today.
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24min
July 09, 2025Legacy Meets Innovation: U.S. Manufacturing, Hunting Gear, and Outdoor Industry Trends
Can a father-son duo revolutionize American-made gear while honoring tradition? In this episode of the LandTrust Podcast, we sit down with Jon and Mike Edwards—a powerhouse father-and-son team behind Schnee’s and Duckworth—to explore what it takes to build premium outdoor brands rooted in American manufacturing. From sheep ranches in Montana to boot factories in Italy, they walk us through the journey of creating high-performance gear while navigating global trade, tariffs, and a shifting outdoor economy.Perfect for entrepreneurs, gearheads, and conservation-minded listeners, this conversation unpacks what it really means to balance legacy, quality, and innovation in today’s outdoor industry.

What You’ll Learn
Why vertical integration is key to quality—and survival—in U.S. manufacturing.
The hidden challenges behind “Made in America” labels (hint: it’s complicated).
How tariffs are changing the game for outdoor brands.
What hunting gear matters most (and where not to waste money).
Why Bozeman, Montana is still the Silicon Valley of hunting innovation.

Key Topics Discussed
How Schnee’s and Duckworth balance domestic and international manufacturing
Boots vs. backpacks: where to invest in your gear
The future of Bozeman’s role in the outdoor space
Why American-made goods aren’t always “all-American”
The power of local community and partnerships in brand building
How new hunters can find their way—and their gear

Show Resources
Schnee’s Boots: ⁠⁠https://schnees.com⁠⁠
Duckworth Co.: ⁠⁠https://duckworthco.com⁠⁠
Back from the Brink Book (on wildlife restoration): ⁠⁠https://www.mountaintough.com⁠⁠

Quotes
“If you layer two or three Duckworth pieces, you're covering the gamut of mountain weather.” – Mike Edwards [00:09:50]
“Let’s not make it tribal—public land vs. private land. We all want clean water, healthy wildlife, and a place to hunt.” – Jon Edwards [00:48:20]

Conclusion
This episode isn’t just a conversation—it’s a call to action for entrepreneurs and outdoor enthusiasts to think smarter about manufacturing, conservation, and community. Whether you're buying gear or building a brand, there’s a lesson in this episode for you. Apply what you learned—support American-made gear and build with purpose. And if you liked this episode, don’t forget to share it with a fellow outdoorsman.
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55min
June 25, 2025Navigating Digital Success in Outdoor Marketing with Eric Clark
How do you break through the noise in the outdoor industry? Join us for an engaging chat with Eric Clark, Digital Director at Gunpowder, INC., and co-founder of Okayest Hunter, as he shares insider strategies for thriving in digital marketing and content creation. From mastering affiliate marketing to launching apps and growing a podcast network, Eric reveals how to connect with audiences authentically in the hunting and outdoor space. Learn actionable tips on leveraging influencers, navigating platform challenges, and building a brand that resonates with entrepreneurs and outdoor enthusiasts alike. Whether you're a startup founder or a marketer aged 25–40, this episode offers fresh insights to elevate your digital game.

What You Will Learn:
How to craft a balanced affiliate marketing strategy for maximum impact.
Practical steps to grow a podcast network from the ground up.
Creative ways to market hunting brands despite platform restrictions.
The importance of aligning influencer campaigns with broader marketing goals.
How to build authentic brand relationships for long-term growth.

Key Topics Discussed:
The evolution of affiliate marketing and its role in the outdoor industry.
Challenges and successes of launching a hunting-focused app like Outland.
Why influencer marketing isn’t a “set and forget” strategy.
The power of community and network effects in podcast growth.
How AI and LLMs are reshaping SEO and content strategies.
Navigating advertising restrictions for hunting brands with creative tactics.

Show Resources:
⁠Okayest Hunter Website⁠ – Explore Eric’s podcast network and outdoor brand.
⁠Gunpowder, INC.⁠ – Learn about their work with outdoor industry giants.
⁠Turning Feral by Zach Hansen⁠ – A book mentioned by Eric, diving into outdoor life and personal growth.

Quotes:
“If you think it’s a technological tool that you can stand up and set and forget... you didn’t try shit.” – Eric Clark [00:23:00]
“I’ve gotten more out of what I would call ROR, return on relationship, from podcasting than anything else.” – Eric Clark [00:47:00]
“You have to be everywhere you would, and it’s just, we don’t have that kind of budget.” – Eric Clark [00:59:00]

Transcript Excerpts:
[00:17:00–00:18:00] “An influencer can be a content provider and have influence and drive conversion... A creator is just giving you content behind the scenes. They don’t have a large following... I value them for ad content creative because I can get content from different corners of the country for a pretty affordable price.” – Eric Clark explains the difference between influencers and content creators, offering a fresh perspective for entrepreneurs looking to maximize their marketing budget.
[00:31:00–00:32:00] “We launched their spring journal last year when they came back to print... We called it opening day... Everybody moved at the same time... You can’t get away from it. That’s a well-formed plan.” – Eric shares how synchronized marketing efforts can create a wave of brand visibility, a must-hear for startups aiming to make a splash.

Conclusion:
Eric Clark’s insights into digital marketing, podcasting, and the outdoor industry are a goldmine for entrepreneurs looking to stand out. Tune in, apply his tips on building authentic connections, and share this episode with your network to spark meaningful conversations!
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1h 6min
June 18, 2025Preserving Legacy: Ranching, LandTrust, and Outdoor Access
How can you balance tradition with modern challenges? Join us on the LandTrust Podcast as we dive into the inspiring story of Bayard Black, a fifth-generation rancher from Gallatin Gateway, Montana. Bayard shares how his historic Black Ranch, rooted before Montana’s statehood, thrives amid rising costs and development pressures. Through LandTrust, he’s opened his land for outdoor experiences like fishing, shed hunting, and photography, creating income while preserving his family’s legacy. This episode explores ranching, conservation, and innovative land access solutions, offering insights for landowners and outdoor enthusiasts. Tune in to discover how Bayard’s journey can inspire you to connect with nature and support sustainable land use.

What You Will Learn:
How to generate income from private land while preserving its legacy.
Strategies for managing rising costs as a landowner or rancher.
Tips for using platforms like LandTrust to share outdoor experiences.
Ways to balance conservation with financial sustainability.
How to foster meaningful connections with guests on your property.
Key Topics Discussed:
The history of Black Ranch and its pre-Montana statehood roots.
Challenges of rising property taxes and input costs in ranching.
How LandTrust helps Bayard share his land without compromising values.
The impact of community support for conservation through direct payments.
Bayard’s approach to hosting Wounded Warriors and first-time hunters.
Overcoming skepticism to embrace innovative land-sharing solutions.
Show Resources:
LandTrust Website: Explore outdoor experiences or list your land at LandTrust.com.
Black Ranch Listings: Book fishing, shed hunting, or photography at Black Ranch on LandTrust.
Contact LandTrust: Call or text 406-709-8450 for landowner support.
Quotes:
“I don’t care if it’s worth a dollar. That makes no difference to me. If I sold it, I’d just start another ranch somewhere.” – Bayard Black [00:00:00]
“LandTrust has been what’s kept me in the black, right on that edge.” – Bayard Black [00:18:00]
“This is not our land. It’s God’s land, and He’s got a plan.” – Bayard Black [00:29:00]

Transcript Excerpts:
[00:05:00] “I’ll be out fixing fence and see a corral pole that’s still holding, probably something my great-grandpa put in. The way they dug ditches to bring water across miles is incredible. It’s humbling and puts a sense of responsibility to do the same for future generations.” – Bayard on the legacy of Black Ranch.
[00:11:00] “LandTrust is one of those tools to keep the ranch the way it is. I get to meet folks who are so appreciative. I’ve never had to babysit anyone. They’re respectful, write great reviews, and it’s been a really good experience.” – Bayard on hosting with LandTrust.
Conclusion:

Bayard Black’s story is a powerful reminder of how innovation and tradition can coexist to preserve land and create meaningful outdoor experiences. Visit LandTrust.com to explore Black Ranch or list your own property. Share this episode with a friend who loves the outdoors!
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32min
June 11, 2025The Future of Hunting: AI, Mapping, and the Digital Outdoor Ecosystem with Matt Habiger
How is technology reshaping the way we hunt and experience the outdoors? Join Nic De Castro on the LandTrust Podcast as he sits down with Matt Habiger, CEO of BaseMap, to explore the intersection of AI, mapping, and the digital outdoor industry. From intelligent mapping layers to open-source innovation, Matt shares his vision for making hunt planning more accessible and efficient. Discover how data science and technology are transforming the outdoor experience for hunters, landowners, and enthusiasts alike. Whether you're a tech-savvy hunter or curious about the future of outdoor recreation, this episode offers insights into the tools and trends driving the industry forward.
What You Will Learn
How AI and data science are revolutionizing hunt planning and mapping
The potential of intelligent mapping layers to enhance outdoor navigation
Why open-source data could unlock innovation in the hunting industry
The role of private land hunters in the digital outdoor ecosystem
Strategies for building a unified customer experience in outdoor recreation

Key Topics Discussed
The evolution of digital mapping: From static layers to AI-driven intelligence
Challenges of standardizing hunting regulations across 50 states
Opportunities for connected devices like trail cameras and rangefinders
The untapped potential of private land hunters in the mapping market
How daydreams turn into hunting trips with the right technology
The business of outdoor tech: Consolidation, competition, and customer focus
Show Resources and Links
BaseMap Website: ⁠basemap.com⁠
LandTrust Website: ⁠landtrust.com⁠
LandTrust Landowner Page: ⁠landtrust.com/landowners⁠
Contact Matt Habiger: [email protected] (mailto:[email protected])
LandTrust/BaseMap Partnership Announcement: Check BaseMap’s app for LandTrust hunting properties (rolling out soon after June 11, 2025).

Notable Quotes
"There’s tremendous opportunity to make mapping intelligent, to understand what the objective of the user is, and then to just show and highlight the most important things for them as they’re navigating." — Matt Habiger
"Nine out of ten hunters hunt private land. Mapping companies need to understand that audience, not just the public land hunter." — Nic De Castro
"The digital outdoor ecosystem is so important for people who don’t have as much time to go outside and need to maximize their experience." — Nic De Castro
"Open source could be a total landscape shift for the outdoor industry, from regulations to trail data." — Matt Habiger

Conclusion
This episode of the LandTrust Podcast dives deep into the future of hunting and outdoor recreation, where technology is breaking down barriers and creating new opportunities. Matt Habiger’s insights as a data scientist turned outdoor tech CEO highlight the exciting potential of AI, intelligent mapping, and open-source innovation. As the digital outdoor ecosystem evolves, tools like BaseMap and LandTrust are empowering hunters to turn daydreams into reality with smarter, more efficient planning. Subscribe to the LandTrust Podcast for more conversations with industry insiders shaping the future of the outdoors.
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1h 14min

FAQs about The LandTrust Podcast:

How many episodes does The LandTrust Podcast have?

The podcast currently has 16 episodes available.