Brian Folmer, founder of FirstLook and FirstLook Ventures, shares how his unique investor box model is changing the way Angels and VCs discover and evaluate early-stage consumer brands. He breaks down what he looks for in founders, how to think about valuation strategy at the pre-seed and seed stage, and where he sees the biggest opportunities in consumer products today — from better-for-you brands crossing over to middle America to the untapped potential of AI in CPG.