Backstage Careers

⏱ Time stamps for the episode below 👇

🚨 Apply for the 6-week Backstage Careers coaching program to land a job with your favorite creator: https://pullv8zgme5.typeform.com/to/d3DZ4Wza

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ABOUT THIS EPISODE:

Today I talk to Ali Abdaal’s general manager, Angus Parker. Angus literally runs Ali’s $5M/year business, and manages the team of 13 people they have on staff, so Ali can focus on creating new income streams for the business.

In this episode, we cover how Angus went from being a YouTube scriptwriter that just graduated from college 3 years ago, to managing a $5M/year business and a staff of 13 people. 

Next, we dive deep into Ali’s business, and how they’ve managed to scale it from a small 3-person team to an 13 person hyper growth YouTube business.

Specifically, we look at the numbers for “Part Time YouTuber Academy” which is the main revenue driver for the business. How they’ve scaled that into a $3M/year product, and the exact marketing funnels they're using. And finally, we also discuss the systems and SOPs that Angus and Ali use to manage their staff of 13 people to keep everyone productive and motivated.


📲 Follow Angus on Twitter: https://twitter.com/apmparker
📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/


SHOW NOTES: 

0:00 Intro

0:46 How Angus got a job with Ali Abdaal

03:05 The cold e-mail he sent

06:48 Announcing the Backstage Careers Coaching Program

07:36 Applying for a job that wasn't listed

08:59 Getting a job with no work experience

10:56 Size of Ali’s team in 2020

11:45 Angus’ first job responsibilities

15:10 Why YouTube channels are the new Tech Startups

16:43 How many hours did Angus work in a week

17:17 Why you need to be a generalist to run a YouTube businesses

21:25 From Skillshare to launching their own course 

27:59 Why Ali chose the YouTube niche

29:53 Cohort VS course businesses

33:26 Part-Time YouTuber Academy 

36:21 From idea to launching PTYA in 1 week

43:30 Promoting the course on different platforms

45:16 Breaking down the PTYA marketing funnel

55:40 The e-mail marketing formula

58:47 Behind the scenes of running a cohort course

01:06:07 Size of Ali's team today and different roles

01:08:35 The challenges of scaling a team (had to let go of 5 people)

1:14:48 How to know if you actually need to hire more people

1:17:20 Angus’ role as the COO / Integrator 

1:24:22 How much they spend on leadership coaching

1:26:40 How they run the business without goals and KPIs

1:29:14 Using 6-week "Sprints" to get the team aligned 

1:36:41 Angus' goals of the Integrator

1:38:45 Why Angus prefers staying in the background

1:42:07 Imposter syndrome

1:43:42 How much is Angus compensated

1:45:48 Advice for people working behind the scenes

1:47:47 Where can you follow Angus

1:48: 33 Outro

⏱ Time stamps for the episode below 👇

In this episode I talk with Brian Moncada, the man behind some of the biggest YouTube Ads in the info business space who's spent over $40,000,000 on Ads over the course of his career as a marketer.

The crazy part is that only 4 years ago, Brian was still a door to door salesman who was struggling to make ends meet. But then he decided that he needed to go work for a mentor; Someone who had already built a successful business and could teach him to do the same.

When he read the book Millionaire Success Habits, he knew that the author, Dean Graziosi was the mentor he was looking for.

So he cold emailed Dean, quit his job and packed all of his belongings to drive from California to Phoenix Arizona for an interview with Dean. He got the job on the spot, and the rest is history!

In this episode we cover how Brian became one of the best in the YouTube Ads business, we talk about what it was like to manage a $30,000/day ad budget for Dean Graziosi, and how he’s built a successful YouTube ads agency with clients like Jordan Belfort, Frank Kern and Sam Ovens.


SHOW NOTES:
0:00 Who is Brian Moncada?
0:44 How Brian got a job with Dean Graziosi
2:36 The best way to get a mentor
4:33 Working for a mentor VS starting your own business
7:58 Brian’s cold email to Dean
11:00 Mindset to crush the job interview
12:45 Job interview with Dean Graziosi
13:27 Brian’s first weeks on the job
17:02 What did Dean’s team look like
18:08 What was Brian working on with Dean
18:53 How did Brian learn Youtube ads from scratch
21:05 Valuable lessons from Tommie Powers
22:48 Why Dean filmed 123 YouTube Ads for 1 book
26:00 The most successful ad they ran
28:43 Why advertise a book with YouTube ads
33:09 Day in the life of working for Dean
37:04 The process of optimizing YouTube ads
42:25 Working with Tony Robbins for Mastermind.com
44:00 The launch of Mastermind.com
45:41 Why Brian left Dean
47:55 Biggest lessons learned from Dean Graziosi
51:53 Brian’s plan after quitting his job
54:00 Starting Adspend.com
57:44 The Adspend.com business model
1:00:24 Future plans for Adspend.com
1:01:49 What businesses should be running YouTube ads
1:05:09 YouTube Ads 101 - How to get started
1:06:56 The ideal structure of a YouTube ad
1:10:07 Key elements to improve the conversion rate of a YouTube ad
1:11:21 Free script template
1:12:04 Current YouTube ads trends
1:16:17 TikTok & Facebook Ads VS Youtube Ads
1:18:02 Outro
📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary

📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/


👨‍💻 Check out  @Brian Moncada on YouTube or on twitter: https://twitter.com/brianthefitpro
📊 Check out Brian's agency: https://adspend.com


ABOUT THE PODCAST:
Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!

My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.

🎯 Upcoming Interviews Target List:
👉 Tim Ferriss' research assistant
👉 GaryVee's DRock
👉 Patrick Bet David's Content Strategist
👉 Jaime the producer of the Joe Rogan Experience
👉 The Content Strategist for MrBeast
👉 Alex Banayan Author of "The Third Door"
👉 Ryan Holiday who apprenticed under Robert Greene

🔔  If you're hyped about that list you should subscribe

⏱ Time stamps for the episode below 👇

In this episode I talk with Caleb Ralston who worked with Gary Vaynerchuk between 2018 and 2020 and who recently was hired by Alex and Leila Hormozi to run their content.

Caleb was initially editing and shooting Gary’s daily vlog, but when Gary started going hard on TikTok he asked him to own the strategy and content creation for the platform and Caleb took Gary’s TikTok account from 300,000 followers to 1.5M.

Today, Caleb just started working with Alex and Leila Hormozi as their Creative Director, which means he’ll be leading the content strategy and building a content team around them.


SHOW NOTES: 
0:00 - Who is Caleb Ralston?
1:00 - How Caleb got a job with Gary Vaynerchuk
5:00 - Caleb's work at PureWow
7:15 - Getting a job at Team GaryVee
9:50 - Caleb on reaching out to GaryVee
10:55 - Caleb's email to D-Rock
12:30 - D-Rock contacts Caleb
15:00 - VaynerX job interview
16:25 - Test videos for PureWow
20:20 - Hilarious first week at Team GaryVee
23:39 - First meeting with Gary
27:08 - First work for Gary
29:00 - What it's like to work for Gary
33:20 - About Team GaryVee
34:50 - How Team GaryVee Collaborates
39:00 - How Team GaryVee creates content
40:20 - Story behind Gary's blueberry clip
41:00 - Roles at Team GaryVee
41:47 - Caleb on managing Gary's TikTok
45:45 - Gary's busy schedule
47:20 - Biggest lessons working with GaryVee
52:40 - Quitting Team GaryVee
53:26 - Work at VaynerMedia
56:15 - Work at Constallation Brands
57:30 - How Caleb got a job with Alex Hormozi
1:00:26 - Working as Alex Hormozi's Creative Director
1:02:50 - Gary's Advice to Caleb Working with Alex Hormozi
1:04:26 - Difference between Alex Hormozi and Garyvee
1:07:58 - Team behind Alex Hormozi - Hiring!
1:10:00 - Work behind Alex Hormozi
1:14:24 - Leila Hormozi's A+ Onboarding Experience
1:16:44 - 12 month Vision for Alex Hormozi's Content
1:23:30 - How to get your dream job?
1:27:27 - Outro

📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary

📲 Follow @backstagecareers on Instagram to get clips & highlights from the latest episodes: https://www.instagram.com/backstagecareers/


ABOUT THE PODCAST:
Backstage Career is a podcast where I interview the linchpins who are working behind the scenes with some of the biggest creators and entrepreneurs out there!

My goal with these interviews is to give you an idea of what it’s like to work with these influential people, and to help you land a job working with someone you look up to and want to apprentice under.

🎯 Upcoming Interviews Target List:
👉 Tim Ferriss' research assistant
👉 GaryVee's DRock
👉 Patrick Bet David's Content Strategist
👉 Jaime the producer of the Joe Rogan Experience
👉 The Content Strategist for MrBeast
👉 Alex Banayan Author of "The Third Door"
👉 Ryan Holiday who apprenticed under Robert Greene

🔔  If you're hyped about that list you should subscribe: https://www.youtube.com/channel/UCEfQeaiXKSSONQXqhyMWtig

📧 Subscribe to my newsletter for exclusive job opportunities to work with your favorite creators and entrepreneurs: https://sendfox.com/jeremyjohnmary

ABOUT THIS EPISODE:
In this episode I talk to Charlie Hoehn who’s worked with a couple influential figures, like Ramit Sethi, Tucker Max, but most notably he was the assistant and later "director of special projects" for Tim Ferriss.

This is a very special episode for me since Charlie is the guy who inspired me to embark on this journey of apprenticing for my mentors in the first place, and I hope he inspires you as well. Enjoy!


SHOW NOTES: 
00:00 Intro
02:00 Life after graduation 
06:00 How he landed jobs working with Seth Godin, Ramit Sethi, and Tucker Max.
14:35 Charlie's 6 step process to land your dream job
15:50 #1 Showcase
17:00 #2 Target
18:40 #3 Audit
21:05 #4 Gift
36:10 #5 Execute
39:45 #6 Sell
46:05 Going on a movie tour with Tucker Max
54:20 How Charlie got a job with Ramit Sethi 
59:15 Biggest lessons learned working with Ramit Sethi
01:03:00 How Charlie landed his job with Tim Ferriss 
01:19:40 Biggest lessons learned from Tim Ferriss

Useful Links & Resources:

Follow Charlie on Twitter: https://twitter.com/charliehoehn
Watch his Ted talk: https://www.youtube.com/watch?v=uMP8h7fPpoY&feature=emb_title
Scribe Media : https://scribemedia.com

Post about the lessons learned marketing the 4 hour body: https://tim.blog/2011/03/10/12-lessons-learned-while-marketing-the-4-hour-body/
Ryan Holiday’s post on working with Tim Ferriss: https://medium.com/the-mission/23-things-i-learned-about-writing-strategy-and-life-from-tim-ferriss-b40bdfa892de

Charlie's Books: 
Recession Proof Graduate: https://www.amazon.com/gp/product/0990354814/ref=nav_signin
Play It Away: https://www.amazon.com/gp/product/0615918174/ref=dbs_a_def_rwt_bibl_vppi_i0
Play for a Living: https://www.amazon.com/gp/product/0990354857/ref=dbs_a_def_rwt_bibl_vppi_i2

People That Got Mentioned: 
Remit Sethi: https://www.iwillteachyoutoberich.com/about-us/
Tim Ferriss: https://tim.blog/about/
Seth Godin: https://seths.blog/about/
Tucker Max: https://www.tuckermax.com/about/


And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

In this episode I talk to Paddy Galloway who’s by far the best YouTube consultant I know of in the industry. He worked for MrBeast for a little bit before deciding to focus full time on his YouTube consultancy.

If you’re interested in the business of YouTube consulting and want to find out about all the different career opportunities there are working behind the scenes working with people like MrBeast you’re going to want to stick around for this one.


SHOW NOTES:

00:00 Teaser
02:01 Introducing Paddy Galloway and his passion for YouTube
07:38 Taking YouTube seriously as a career
17:22 The start of YouTube consulting
24:16 Getting contacted by MrBeast
30:15 Work, team, and processes of MrBeast's channel
49:50 Advice to start your YouTube journey
54:12 Paddy deciding to move on from MrBeast
55:56 Pros and Cons of working on other people's channels
01:05:47 The power of Network
01:08:37 Being a YouTube consultant
01:16:48 Paddy's team and what he’s charging
01:13:36 Considering channel's ownership model
01:22:00 Consulting multi-billion dollar companies
01:24:30 YouTube Creators Fund
01:26:00 Time, energy, and calendar management
01:35:55 Paddy's golden advice to start your consulting journey
01:47:05 Final thoughts 

Check out Paddy's YouTube Channel:  @Paddy Galloway  
Follow Paddy on Twitter: https://twitter.com/PaddyG96
Follow Paddy on Instagram: https://www.instagram.com/paddygalloway/


And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

In this episode I talk to Stephen Shedletzky who’s been working closely with Simon Simon over the last 10 years!

He went from answering customer support emails for Simon to becoming the chief of staff for his company.

Today Stephen is one of the star speakers for the company and he’s also working on his own book which will be coming out in the fall of 2023.


SHOW NOTES: 

00:00 Stephen Shedletzky's origin story
11:30 Losing his job at Ernst & Young to focus on coaching
15:00 The email formula that got him a meeting with Simon Sinek 
27:15 How he got a job with Simon
30:50 Breaking down how he added value to Simon Sinek and his community
42:00 How Simon Sinek created a movement from a book
51:30 Stephen’s different roles within the company over the last 10 years
55:30 His speaking journey
57:00 Why Stephen is writing a book
01:05:30 What to do when you feel lost in your career


And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

This episode is a little different because I'm not interviewing someone who works behind the scenes like I usually do, but someone who's very much on the front stage himself.

His name is Leon Hendrix, and he's a good friend of mine who started a personal development YouTube channel a little over a year ago. In that short period of time he's managed to grow his channel past 250k subscribers and he's making a solid income from it.

In this episode, we go deep on the business of YouTube and how long it actually takes to make a living from a small YouTube channel.

Leon's at a point where he's starting to hire people behind the scenes to help him grow the channel to 1M subscribers and beyond, so we also talk about the positions he's hiring for as well as the best ways to apply -wether it's with him or any other YouTube creator out there.


SHOW NOTES: 
00:00 Intro
01:15 Mission & vision for Leon Hendrix channel
03:25 How the thought of a youtube channel came through
06:45 Growth stages and how Leon blew up on YouTube
10:35 the business of being a youtuber  
16:15 What a day in the life of a youtube entrepreneur looks like
20:45 investing in the YouTube channel
25:15 the opportunities that YouTube provides
38:25 how to stand out to get a job with a youtuber/entrepreneur
48:38 Get a job with Leon


USEFUL LINKS & RESOURCES:
Leon YouTube channel: https://www.youtube.com/channel/UCTvRcHO5jJ_JKcekLacLMuQ
If you want to work with him, apply at: https://collectiveambition.co 


And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

In today's episode, I spoke with  @Lucas Kult-Banout  who at only 16 years old, became Andrew Yang's campaign photographer. This guy is a networking ninja, and I'm not surprised at all that he's gone so far at such a young age.

I hope you enjoy this conversation with Lucas!

SHOW NOTES:

00:00 How Lucas started his career At 16 years old
03:10 the 1st step to becoming a political photographer
11:00 Starting his journey with Andrew Yang
21:50 How he became obsessed with photography
24:00 getting his first clients
29:00 Starting projects and seeing what sticks (Podcast, Youtube, Online Course…)
31:15 Building the connections and planting the seeds
36:25 Doing an Internship with Casey Neistat at  @368
41:21 His goals for the future as a photographer

Links and resources from this episode:
Lucas instagram: https://www.instagram.com/lucaskultbanout/
His Website: https://www.lucaskultbanout.com
Andrew Yang Twitter: https://twitter.com/AndrewYang
368 community: https://www.instagram.com/368/

And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

In this episode I talk to Tyler Schmitt who worked as Gary Vaynerchuk's personal assistant from 2016 to 2020 and whose gone on to manage a team of 50+ as the General Manager of 137pm -one of the media brands under the VaynerX umbrella.

This is an interesting episode where we cover a lot of ground,I hope you enjoy it!

 
SHOW NOTES:
01:00 Background story of Tyler
04:10 Starting to work at vaynermedia
05:15 Getting a job with AJ Vaynerchuk
12:45 The first week after getting the job
18:05 From working with AJ to Gary’s assistant
28:05 Getting office of the CEO title
33:37 Missing his chance to become a millionaire with Veefriends
38:00 Relationship with Drock and Andy
42:20 Becoming the general manager one37pm
46:50 Lessons learned from Garyvee


Links and resources from this episode:
Veefriends: https://veefriends.com
Tyler's Twitter: https://twitter.com/tySchmitt5
ONE37pm: https://www.one37pm.com

And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

In today's episode I'm talking to Jeremy Stickney (@jeremy.stickney) who's Evan Carmichael's right hand man and business partner.

What's fascinating about Jeremy's story, is that he started working for Evan for free while he was still working at his local grocery story.

Within 6 months of working together, they started a YouTube Consulting business. Today, Jeremy's making more money in a month than most Americans make in a year.

So if you're interested in working with one of the people you look up to, BUT you also want to start your own business, you're going to love this episode!!

SHOW NOTES: 

04:05 How Stickney overcame his learning disabilities in high school

15:30 Struggling to find work after college

15:30 Why he invested 2000$ into a seminar while being broke

25:05 Went out of his way to interview Tom Bilyeu

31:00 Being coached by Evan Carmichael to launch a business with him

34 :40 Choosing the unconventional way of learning over going to college

39:50 Finding the first clients and launching the business

45:50 Growing through referrals after having success for a client

51:55 Evan’s role at the business

55:05 Who is Evan Carmichael?

57:50 Lessons that Jeremy learned from Evan 

01:01:20 How the business is doing right now

01:11:00 long term goals and vision

Links and resources from this episode:

Evan's Youtube Channel: https://www.youtube.com/c/Evancarmichael
Jeremy' instagram: https://www.instagram.com/jeremy.stickney/?hl=en

And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!