In this episode of the GDA Podcast, Kyle Davis sits down with Dr. Jackie Freiberg, author and workplace expert, to explore how purpose, culture, and innovation can help organizations attract great people, engage employees, and create lasting customer loyalty. Jackie also discusses her then-new book, Cause! A Business Strategy for Standing Out in a Sea of Sameness.
Jackie explains why people want more than a paycheck from their work—they want to know their time, talents, and contributions are making a difference. She shares how organizations can connect employees to a greater purpose, create cultures where ideas are valued, and give people the freedom to contribute their best work.
Key topics include:
- Why purpose, mission, and cause can create greater meaning at work
- Finding the bigger impact behind the products and services your organization provides
- Hiring for attitude and building a culture around the right people
- Why leaders should invite ideas instead of believing they need all the answers
- Creating space for employees to experiment, collaborate, and innovate
- How purpose and culture can strengthen employee engagement and customer loyalty
Jackie’s message is a reminder that great organizations aren't built around profit alone. They give people the opportunity to do meaningful work, contribute their ideas, and make their corner of the world a little better.
Visit gdaspeakers.com to learn more about bringing Dr. Jackie Freiberg to your next event.