Sign up to save your podcasts
Or
Share Backstage with Zuddl
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Backstage with Zuddl
By ZuddlTechnology
Backstage with Zuddl episodes
- Ashley Mauras and Jason Widup discuss the evolution of B2B events with Nick Bennett
Episode highlights:
How are events pivoting to an attendee-centric approach?
Time: The new currency in event planning and execution
The hidden ROI of events: Beyond numbers and into relationships
17 min - Duda’s Anton on influencer marketing in the B2B world
Influencer Marketing’s place in a B2B marketing context
Building an influencer marketing program for B2B companies
Measuring ROI from an influencer marketing program
16 min - Sysdig’s Sharyn on the evolution of event marketing and event tech
Episode highlights:
How event technology has transformed event marketing
Tactical tips for event marketers starting off
Live vs on-Demand
16 min - Paddle’s Kimberly on mastering your event budget
Episode Highlights
How to think about building the best event your budget can buy
Levers that will help you stretch each dollar further
What to spend on, and what not to spend on!
21 min - Cloudsmith’s Hillary on running successful virtual conferences
Episode Highlights:
Coming up with event content that resonates with your audience
How to perfect your conference by looking at event analytics
Actionable tips to engage a specialize attendee set
19 min - Sprinto’s Aarthisri on running webinars that work
Key Takeaways:
The evolution of webinars
Defining success metrics for B2B webinars
Common webinar promotion mistakes
Delivering a branded experience from the first touchpoint
25 min - Partnership Leaders’ Asher on the role of events in communities
In this episode, we sit down with Asher Mathew, CEO & co-founder of Partnership Leaders, to discuss the important role that events play in building and strengthening communities. We explore the various ways in which events can bring people together, create meaningful connections, and foster a sense of belonging among community members.
11 min - Explori’s Alex Temple on designing feedback loops for B2B events
Tune in to discover actionable tips to design feedback loops for your B2B events and webinars in this super-insightful chat between Alex Temple (Senior Corporate Relations Manager, Explori) and Ketan Pandit (Head of Marketing, Zuddl)
Key takeaways:
- Essential points your after-event survey should cover
- Event metrics you should track
- Does event feedback have a shelf life?
29 min - Vanta's Kelsey Taylor on mapping events to your marketing funnel
As events have evolved from simple gatherings to complex, agenda-driven programs, B2B marketers are looking for ways to optimize event spends and increase ROI. But with so many options available, it can be difficult to know which format is right for your event.
In this episode, we're excited to have Kelsey Taylor, Senior Event Marketer at Vanta, and Ketan Pandit, Head of Marketing at Zuddl, joining us to discuss how to map events to your marketing funnel.
41 min - The Future of B2B Events in 2023
In this episode, Bharath Varma, CEO & Co-founder, Zuddl, and Ketan Pandit, Head of Marketing, Zuddl discuss findings from our industry report on event trends in 2022 and 2023. This is a must-listen for B2B event marketers!
47 min
About Backstage with Zuddl
From the publisher's feed
Backstage with Zuddl is a podcast where we share 'event'ful stories from thought leaders across industries to give you epic insights into all things events and beyond!