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Tighter margins, tougher competition, and buyers who research online before they ever step on your lot—sound familiar? We sat down with David Hershberger of Hershberger Lawn Structures to talk about the simplest lever dealers can pull right now: diversify beyond storage and become the go-to solution for the whole property.

We get practical about the numbers. A shed might net a 10% commission, but a playset can carry around a 60% markup with room to price delivery and setup. Hunting blinds don’t move in the same volume as sheds, yet the margins often beat them—and the buyers come back year after year. David explains why some dealers made more on one playset than on three sheds, and how a few high-visibility displays can transform drive-by traffic into qualified leads. He also opens the hood on quality: Woodguard structural members wrapped for durability, Tangent poly rails, stainless hardware, proprietary rotomolded slides, and Stryker blinds with whisper-quiet tempered-glass windows designed for real hunts, not showroom talk.

If you’re wondering about the lift, we cover it. Expect a minimum display investment near $10K, smart packaging that allows hand unloads, flexible shipping options, jigs and instructions for quick assembly, and onsite installs that often wrap in about an hour. Add a playset 3D configurator and simple mapping tools to your website and watch your time-on-site and lead quality jump. Families engage because they’re designing memories. Hunters engage because they’re upgrading outcomes. Both groups bring emotion, urgency, and referrals that compound over seasons.

We also share a big announcement: an exclusive partnership to help expand the dealer network for PlayMor playsets and Stryker hunting blinds. If you want to future-proof your lot and sell solutions that make people smile, cheer, and come back for more, this conversation will give you the strategy, the tools, and the confidence to act. Subscribe, share with a dealer friend, and leave a review telling us what you’ll add to your lot next.

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This episodes Sponsors:
Studio Sponsor: Shed Pro

NewFound Solutions
Shed Suite
Three Oaks Trading Co