We kick off 2015 with a brand new, super, double-awesome episode. We talk resolutions for 2015. We talk marketing and PR trends for 2015. We coin the term "2015-Style" (we don't know what that means either) but basically, it's a regular 2015-palooza up in here. Our guest this week is the creator of The Mensch on a Bench, Neal Hoffman. Neal, a recent guest on ABC's Shark Tank and former Hasbro brand manager, tells us his journey from idea to production to retail shelves - and the lessons learned along the way. Neal is a regular Josh Baskin and if you don't know what that means, you really need to listen to this episode (and rent the movie BIG).