Words matter—and some words need to go. Amy Showalter returns with her annual Bad Words list, calling out the tired phrases and corporate jargon that undermine your credibility as a communicator. From "paradigm shift" to "thought leader," "you do you" to "my truth," discover which terms are making you sound like everyone else—and what to say instead. As PAC professionals competing for attention, hearts, and minds, it's time to speak with precision and impact. Are you guilty of these communication sins?