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On this episode of Badass Women in Business, we’re joined by Geneve Huxley, CPA, also known as the “accountant with a personality.” With over 20 years of expertise as a licensed CPA and fractional CFO, Geneve brings humor and clarity to the often-intimidating world of business finance. From demystifying cash vs. accrual accounting to explaining why every entrepreneur needs a strong balance sheet, Geneve delivers actionable advice to help business owners unlock financial insights and prepare for sustainable growth. Whether you’re struggling with cash flow, planning your next big move, or just want to laugh while learning about finance, this episode is for you.

Show Notes:

• Guest Introduction:
  • Meet Geneve Huxley, CPA: Fractional CFO, financial detective, and educator helping businesses nationwide from her base in Fort Collins, Colorado.
• Key Topics Discussed:
  • The Role of a Fractional CFO: How fractional CFOs fill the gap between bookkeepers and tax preparers, offering actionable strategies for growth.
  • Cash vs. Accrual Accounting: Why accrual accounting is crucial for seeing your business’s true financial health and avoiding costly mistakes.
  • Unpacking Financial Blind Spots: Common misconceptions about balance sheets, income statements, and liabilities—and how to fix them.
  • The Value of Planning Ahead: Practical advice for entrepreneurs, from saving before going solo to confidently pricing your services.
  • Geneve’s Humor in Finance: How her analogies, including a ghostbusting business, make financial concepts easy to understand (and fun!).
• Actionable Takeaways:
  • Regularly reconcile and close your books for better financial accuracy.
  • Separate cash flow management from profitability analysis for a clearer picture of your business’s health.
  • Entrepreneurs: Double your initial service pricing—you’re worth it.
• For Entrepreneurs:
  • Ready to scale or struggling with financial roadblocks? Geneve explains when to seek a fractional CFO and how they can transform your business strategy.
• Connect with Geneve Huxley:
  • Website: www.huxleycpa.com
  • LinkedIn: Geneve Huxley

Join us for this insightful and entertaining episode where finance meets fun. Geneve’s expertise, humor, and down-to-earth advice are the perfect mix to help you take control of your business finances!

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Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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This week on Badass Women in Business, Aggie and Cristy sit down with Tia Zavaras, the powerhouse behind Evolved Law. Tia’s shaking up the family law industry by offering a more compassionate, streamlined approach to divorce. From her work as a litigator to becoming a coach and mediator, Tia shares how she’s helping clients avoid costly legal battles, prioritize emotional well-being, and reach better outcomes—faster.

Tia also talks about Colorado’s game-changing Licensed Legal Paraprofessional (LLP) program, which makes affordable, high-quality legal help accessible to more people. If you’ve ever wondered how family law could evolve into something kinder and more practical, this episode is for you.

Show Notes

• Meet Tia Zavaras: Founder of Evolved Law, attorney turned coach, and advocate for affordable, client-first divorce solutions.
• Revolutionizing Divorce: How Evolved Law helps clients stay out of court, save money, and move forward with confidence.
• Licensed Legal Paraprofessionals (LLPs): What they are, why they matter, and how they’re making family law more accessible.
• The Human Side of Family Law: Addressing trauma, managing fear, and creating agreements that work for everyone involved.
• Why it Matters: Tia’s mission to disrupt the traditional legal system and help families handle conflict with dignity.

Connect with Tia and Evolved Law

• Website: https://www.evolved-law.com/
• LinkedIn: https://www.linkedin.com/company/theevolveddivorce/
• Facebook: https://www.facebook.com/theevolveddivorce

Loved this episode? Subscribe, rate, and leave us a review. Let’s keep celebrating badass women changing the game.

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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On this episode of Badass Women in Business, Aggie and Cristy chat with Natasha Walstra, founder of NearPoint Strategies, about her transformative approach to social selling on LinkedIn. Natasha shares how she helps sales teams and leaders build authentic relationships, drive ROI, and grow sustainably—all in under an hour a day.

From her start as a reluctant SDR to leading her own business, Natasha reveals her Nearbound strategy, leveraging networks and referrals for real results. She also discusses her role as Executive Director of the Inner Mountain Foundation and host of The Climb podcast. Tune in for actionable insights to elevate your LinkedIn game.

Show Notes

• Introducing Natasha Walstra and NearPoint Strategies
  Natasha Walstra is the founder of NearPoint Strategies, specializing in high-integrity social selling. Her global perspective and proven LinkedIn strategies have helped countless professionals enhance visibility and drive business growth.
  
  
• Key Topics Discussed in This Episode
  • The Philosophy of Social Selling
    • Why Natasha believes the goal of LinkedIn is to "get off LinkedIn."
    • How focusing on genuine relationships trumps vanity metrics like likes and comments.
    • The foundational principles of Natasha’s Nearbound approach.
  • Building Sustainable Business Growth on LinkedIn
    • Strategies to make LinkedIn work for you in less than 45 minutes a day.
    • The importance of leveraging networks, referrals, and word of mouth for ROI.
    • How to shift from "spray and pray" sales tactics to meaningful, strategic connections.
  • Navigating Entrepreneurship
    • Natasha’s journey from SDR to business owner, including the fears and triumphs.
    • The power of investing in yourself and embracing progress over perfection.
    • Balancing business growth with personal milestones, including marriage and motherhood.
  • Women Empowerment and Giving Back
    • Natasha’s work as Executive Director of the Inner Mountain Foundation.
    • Hosting The Climb podcast, where she shares inspiring stories of women rising in leadership.
• Actionable Advice for Listeners
  • If LinkedIn isn’t part of your strategy yet, Natasha explains why it should be.
  • Simple steps to get started with social selling, even if you’re social media-averse.
  • How to balance immediate sales goals with long-term relationship-building.

Connect with Natasha Walstra

• Website: www.nearpointstrategies.com
• LinkedIn: Natasha Walstra
• Instagram: @nearpoint.strategies

Stay Connected

Loved this episode? Be sure to subscribe, rate, and review Badass Women in Business on your favorite streaming platform. Stay badass and join us next time for more inspiring stories and strategies!

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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In this episode of Badass Women in Business, Aggie and Cristy sit down with Erika Ayers Badan, former CEO of Barstool Sports and current CEO of Food52, to discuss the art of balancing ego and insecurity in leadership, navigating the complexities of career transitions, and the power of showing up authentically. Erika shares candid insights from her journey transforming Barstool into a media powerhouse, why she believes failure is a gift, and how to lean into discomfort to find career fulfillment. Whether you’re running a startup, thriving in corporate, or planning your next big move, Erika’s no-nonsense approach will inspire you to own your career with confidence and grace.

Show Notes:

• Introduction: Erika Ayers Badan, former CEO of Barstool Sports, current CEO of Food52, and author of Nobody Cares About Your Career.
• Key Insights:
  • Ego and Insecurity: How balancing humility with confidence can open doors and lead to growth.
  • Lessons from Microsoft: The art of saying "no" and the importance of setting boundaries in leadership.
  • Building Barstool Sports: Turning a chaotic startup into a $550 million brand with a predominantly female leadership team.
  • Career Transitions: Why Erika chose to pivot to Food52 and how she's redefining leadership in the homeware and lifestyle space.
  • Community and Connection: Erika’s vision for building brands that foster joy and belonging.
  • Feedback and Radical Candor: Why immediate, constructive feedback is essential for growth—at every level of the organization.
  • Overcoming Imposter Syndrome: Strategies for silencing self-doubt and betting on yourself.
• Advice for Listeners:
  • Don’t silence your voice—listen to what you need and take action.
  • Work is tuition you’re paid for—make the most of every opportunity to learn and grow.
  • Nobody cares about your career more than you do—own it unapologetically.
• Connect with Erika Ayers Badan:
  • Website: ErikaAyersBadan.com
  • TikTok: @erika_
  • Instagram: @erika
  • LinkedIn: Erika Ayers Badan

Don’t miss this honest and inspiring conversation about leadership, resilience, and the journey to finding career happiness.

Follow, review, and share!

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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In this episode of Badass Women in Business, we dive into the transformative journey of Roshanda Pratt, a visibility strategist, author, and broadcast journalist with over 20 years of experience. Known for her dynamic presence and expertise, Roshanda shares her journey from behind the camera as a television news producer to being a digital pioneer and advocate for empowering women to embrace visibility. She explains the fundamentals of being seen, heard, and paid while breaking free from self-doubt and undervaluing your services. Roshanda’s wisdom and energy will leave you inspired to own your voice, amplify your impact, and unapologetically take up space in the world.

Show Notes:

Introduction:

• • Meet Roshanda Pratt: founder of REP Network, host of The Rosho Live, and author of CEO of Live Video and Visibility Is Power.
  • Highlights of her career, including features on CBS’ The Talk, The Tamron Hall Show, and The Today Show.
• Key Topics Discussed:
  • What Is Visibility?
    Roshanda defines visibility as “the audacity to shine your light” and explains why it’s critical for women to step into the spotlight to amplify their influence and impact.
  • The Inner Work of Visibility:
    Visibility starts within. Roshanda shares her personal journey of reclaiming confidence, overcoming self-doubt, and giving herself permission to be seen and heard.
  • Content as Legacy:
    Roshanda emphasizes the importance of creating content as a way to leave a lasting legacy, allowing future generations to see your story and lessons.
  • Practical Steps for Visibility:
    Insights into embracing authenticity, showing up consistently, and engaging with your audience in a meaningful way.
• Practical Takeaways:
  • Write your own permission slip to step into visibility.
  • Embrace progress over perfection when building your personal brand.
  • Invest in yourself—through therapy, coaching, or professional development—to break through limiting beliefs.
  • Build an engaged community that supports your journey.

Connect with Roshanda Pratt:

• Website: REP Network
• Facebook: The Rosho Live
• LinkedIn: Roshanda Pratt
• Instagram & TikTok: @TheRoshoLive
• YouTube: Visibility Is Power TV

Books by Roshanda Pratt:

• CEO of Live Video
• Visibility Is Power

Stay tuned for more conversations with women redefining what it means to be a badass in business. Don’t forget to rate, review, and subscribe to the podcast. Stay badass!

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us Fan Mail

Reagan Cannon shares her transition from leading Fortune 15 companies like Amazon to starting her own business as a leadership speaker and coach. She opens up about the challenges of leaving corporate security, how relational courage helps women break through barriers, and why taking calculated risks is essential for growth. Reagan offers powerful insights into redefining identity, building confidence through action, and creating leadership cultures that inspire innovation and success. This episode is packed with practical advice for women ready to take bold steps in their careers or entrepreneurial journeys.

Show Notes:

Introduction: Reagan Cannon, leadership expert, coach, and former Amazon executive, shares her inspiring journey and actionable lessons for women in business.

Corporate Career:

• Insights from Reagan’s 20+ years leading teams of 10,000+ at major corporations.
• The pivotal moments that kept her in corporate and eventually gave her the courage to step out on her own.

Relational Courage:

• The importance of relational courage in breaking societal barriers for women in leadership.
• Research findings on how women can shift from compliance to strategic influence.

Confidence vs. Courage:

• Why confidence is overrated and courage is the actionable step needed to grow.
• How repeated acts of courage lead to real confidence over time.

Calculated Risk:

• Reagan’s approach to smart experimentation and managing risks while launching her business.
• Why failure is a stepping stone and how to measure risk using the “Monster Audit” framework.

Leadership Lessons:

• Moving from control to building team capabilities and fostering innovation.
• The importance of delegating effectively and focusing on driving strategy as a leader.

Identity Shift:

• Redefining her personal and professional identity after leaving a corporate role.
• The challenges and surprises of introducing herself as an entrepreneur.

Practical Advice:

• How to overcome fear, embrace change, and take ownership of your career path.
• Why waiting for the “perfect time” is a myth and how to make bold moves with intention.

Connect with Reagan Cannon:

• Website
• LinkedIn
• Instagram

Call to Action:
Dive deeper into Reagan’s journey and lessons with her blog, The Eight Things I Learned About Entrepreneurship, at her website. If you enjoyed this episode, subscribe and leave a review to help others discover Badass Women in Business. Stay tuned for more stories of courage and success!

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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In this episode of Badass Women in Business, we’re joined by Veena Birajadar, founder of Pure Vegan Café, a plant-based haven that brings healthy, delicious vegan dishes to North Carolina. Veena shares her story of leaving a career in IT to pursue her passion for plant-based eating. From her family’s journey with cancer treatment to her mission to offer accessible vegan food, Veena’s journey is full of inspiring insights about resilience, community, and the power of a plant-based diet. Tune in as we explore her journey from corporate life to restaurant ownership, the challenges she faced, and her commitment to making plant-based food approachable for everyone.

Show Notes

• Introduction: Veena Birajadar, founder of Pure Vegan Café, on her journey from IT to plant-based restaurant owner.
• Inspiration: Family health experiences led Veena to create an accessible, plant-based dining experience.
• Founding Pure Vegan Café: Transitioning careers, Veena shares challenges in launching a mission-driven vegan restaurant.
• Menu Highlights: A blend of Indian, American, and Mexican vegan dishes, including allergen-friendly options.
• Team Building: Focuses on hiring passionate individuals and fostering a positive workplace culture.
• Future Vision: Plans for expansion, potentially exploring fine dining vegan experiences.

Connect with Pure Vegan Café: Website | Facebook | TikTok | Instagram

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us Fan Mail

In this episode, Melva LaJoy LeGrand, founder of LaJoy Plans, shares her deeply personal story of resilience, legacy, and self-discovery. Melva opens up about her journey from academia to event planning, her challenges with self-identity, and the profound impact of her parents on her life’s path. She dives into her commitment to advocating for women of color in business, the empowering role of mentorship, and her inspiring message to live authentically. Melva’s reflections encourage us to value the power of our personal stories and to push beyond the traditional boundaries set by society.

Show Notes

• Introduction: Melva LaJoy LeGrand, founder of LaJoy Plans, discusses her journey of resilience, guided by love, joy, and the legacy of her parents.
• Path to LaJoy Plans: Starting from an academic career, Melva found her calling in storytelling and event planning, using her skills to connect people and create meaningful experiences.
• Personal Growth: She shares insights on navigating self-esteem issues, overcoming trauma, and embracing her unique identity as a Black woman.
• Business Resilience during COVID: Melva opens up about the loss of her business contracts during the pandemic, the period of grief that followed, and the eventual pivot that helped her rebuild.
• Advocacy for BIPOC Women: Melva’s work emphasizes equal access and the importance of mentoring women of color, aiming to bridge the wage gap and broaden the definition of excellence.
• Mondays with Melva: A video series Melva created as a love letter to herself and other women, focusing on topics like fear management, purpose, and self-growth.
• Future Vision: Melva envisions furthering her creative storytelling projects, advocating for social issues, and fostering community connections.

Connect with Melva:

• Website: LaJoy Plans
• LinkedIn: Melva LaJoy LeGrand
• Instagram: @belajoyful
• YouTube: LaJoy Plans on YouTube

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us Fan Mail

In this episode of Badass Women in Business, hosts Aggie and Cristy are joined by Valentina Milanova, founder and CEO of Daye. Valentina shares her journey from studying law and business to pioneering innovation in gynecological health. She discusses the challenges women face in securing venture funding, especially in healthcare, and highlights Daye's groundbreaking work in developing CBD tampons and diagnostic products that support women's health in accessible and effective ways. Valentina’s candid discussion of the obstacles in women’s health innovation, along with her inspiring approach to team management and social impact, offers a unique look into the femtech space and the importance of creating products that genuinely support women's well-being.

Show Notes

• Introduction: Valentina Milanova, founder of Daye, shares her mission to innovate gynecological health.
• Founding Daye: Valentina's health experiences led to creating solutions for women’s health gaps.
• CBD Tampons: Discusses Daye’s CBD-infused tampons for natural menstrual pain relief.
• FemTech Challenges: Funding disparities faced by female founders in healthcare innovation.
• Diagnostic Tampons: Daye’s product screens for STIs, HPV, and vaginal health issues to boost access to preventive care.
• Leadership Insights: Valentina’s focus on supportive, intuitive team-building.
• Sustainability: Daye is a B Corp and carbon-neutral, partnering with organizations for social impact.
• Future Vision: Researching the vaginal microbiome to advance health solutions and reduce stigma.

Connect with Valentina & Daye: Website | LinkedIn | TikTok | Instagram

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us Fan Mail

Episode Summary

In this episode of the Badass Women in Business podcast, we talk with Shannon Diesch, CEO and co-founder of Quarter, a pioneering platform that redefines real estate investment through equity-based co-ownership and tokenization. Shannon discusses Quarter's mission to make homeownership accessible to Millennials, Gen Z, and financially underserved communities. By allowing investments in owner-occupied real estate, Quarter provides affordable housing options and financial stability, paving the way for a fresh approach to property ownership.

Shannon shares her journey as a young entrepreneur, the challenges of leading a mission-driven company, and her strategies to balance investor interests with housing affordability. She also highlights how Quarter enables investors to engage in real estate with minimal management responsibilities, receiving returns without the upkeep concerns typical in property investments.

Show Notes

• Introduction – Meet Shannon Diesch, CEO of Quarter, and explore the platform’s goal of accessible homeownership through innovative real estate models.
• Equity-Based Co-Ownership – Shannon explains how Quarter's model supports affordable home financing, creating real estate investment opportunities for underrepresented groups.
• Personal Story and Mission – Hear Shannon’s backstory and the motivations that led her to champion housing stability and financial freedom.
• Investor Perspective – Learn how Quarter provides investors a hands-off, pooled investment option with monthly returns and property appreciation without direct property management.
• Tokenization and Technology – Insights into Quarter's use of blockchain technology to simplify real estate transactions and broaden investor accessibility.
• CEO Challenges and Growth – Shannon opens up about her experience leading a purpose-driven company, balancing investor needs with the platform’s core mission.
• Advice for Aspiring Entrepreneurs – Shannon’s advice on staying mission-focused and the importance of a strong support network when facing entrepreneurial challenges.
• How to Connect – Learn more about investing or exploring homeownership with Quarter.

Connect with Shannon and Quarter

• Website: Quarter
• LinkedIn: Quarter
• X (formerly Twitter): @LiveQuarter

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com