Jen Braney of Gallagher Re returns in Baden-Baden to unpack the state of the cyber market: soft conditions, fragmented capacity, and a clear call for action. From “supply-induced demand” to silent AI risks, Jen outlines how we can shift from talk to traction.

EPISODE LINKS:

Jen's LinkedIn: https://www.linkedin.com/in/jennifer-braney-84b1912b/

Gallagher Re: https://www.ajg.com/gallagherre/

CONNECT WITH US:

Say Hello: ⁠[email protected]⁠

Website: ⁠https://www.supercede.com⁠ 

LinkedIn: https://www.linkedin.com/company/supercedehq 

X: ⁠https://twitter.com/SupercedeHQ⁠ 

YouTube:⁠ ⁠⁠https://www.youtube.com/@SupercedeHQ⁠ 

RSS Feed: ⁠https://anchor.fm/s/7e741c8c/podcast/rss⁠ 

OUTLINE & TIMESTAMPS:

(00:00) Intro

(01:10) Personal cyber products

(02:10) How to grow the cyber market

(03:00) Soft vs. softening cyber market

(04:00) Supply-induced demand in cyber

(05:00) Listening first, not just selling

(06:00) Cyber headlines and real coverage gaps

(07:10) AI as the next insurable risk

(08:20) Jen’s 2026 outlook for cyber growth