Baekdal.com

Across Denmark's newspapers, 95% of the citations of the most cited experts were from men

There is a massive difference between interviewing someone who has done something wrong, and interviewing someone because you need perspective

Newspapers very often don't take a step back to look at what they actually reporting. From bombastic statements that wear people out, to polarized climate commentary.

More and more people express frustration about not being able to trust the news. But the problem isn't the journalism, it's the people we report about and how we report it.

Google's AI mode is now a full-on frontal assault against publishers, actively disrupting people from following search links and directing people into AI mode.

Most of the news today is published in a way that is functionally disconnected from how our audiences actually read news. We focus on the volume of traffic rather than on the individual usage pattern.

Future focus for executives, AI becoming pointless, fake images credited real media companies, and more

What are the key trends, patterns, focus areas, and strategies that define 2026? What focus areas should you move away from, and how is our audience changing?

I have launched a new site for baekdal.com, and is upselling subscriptions to memberships a good idea?

Isn’t it strange that publishers focus on reach when they already have more reach than most other sites online? Let’s talk about how to do that smarter.