Business owners often look solely at sales numbers as their barometer of  success: If sales are up, business must therefore be doing well.  However, profits could be shrinking if a business’ marketing budget is  ballooning in the endless pursuit of new customers. Lowering customer  attrition and creating lifelong brand advocates can be accomplished by  focusing on the customer experience. Listen to the audio version of 𝟓 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐢𝐬𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬 𝐀𝐛𝐨𝐮𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞.