People use Google for 63,000 search queries every second. The reason for a consumer to use their preferred search engine does differ. Listen to the audio version of our latest  blog, 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐒𝐞𝐚𝐫𝐜𝐡 𝐈𝐧𝐭𝐞𝐧𝐭? 𝐀 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬, to learn what research and buying intent are and how to optimize content for these searches.