In this uplifting episode of Unitour Talks, we journey through the world’s most cherished philosophies of joyful living — from Japan’s Ikigai to Denmark’s Hygge and South Africa’s Ubuntu — before arriving in Marrakech, where Bahja captures the city’s soul. More than a word, Bahja is a way of being: elegant, warm, and deeply human. Discover how Unitour Maroc brings this spirit to life through meaningful travel experiences designed with care, creativity, and connection at their core.