Bain annual luxury report: in 2 years (2022–2024) the global market lost about 12.5% of customers, shrinking 400m to ~350m.
50%+ of consumers say luxury brands are overpriced. But it's not just about the price, there's disconnection from brand essence, limited personalisation and conservative product focus.
https://shorturl.at/IdwsF

Bain annual luxury report: in 2 years (2022–2024) the global market lost about 12.5% of customers, shrinking 400m to ~350m. 50%+ of consumers say luxury brands are overpriced. But it's not just about the price, there's disconnection from brand essence, limited personalisation and conservative product focus. https://shorturl.at/IdwsF

Bain annual luxury report: in 2 years (2022–2024) the global market lost about 12.5% of customers, shrinking 400m to ~350m.
50%+ of consumers say luxury brands are overpriced. But it's not just about the price, there's disconnection from brand essence, limited personalisation and conservative product focus.
https://shorturl.at/IdwsF
&nbsp;

Bain Report: The Business of Luxury in Shift

Written by a band of seasoned consultants, entrepreneurs, creatives and industry executives, Luxury of Opinion dives into novel ideas and terrible mistakes in brand and corporate strategy and morally dubious actions that turn out to be business savvy – those can offer insights too. 

Our goal is to produce insightful snack-size episodes that leave listeners informed, entertained, and pondering the future of innovation.

Business

Technology

Marketing

Written by a band of seasoned consultants, entrepreneurs, creatives and industry executives, Luxury of Opinion dives into novel ideas and terrible mistakes in brand and corporate strategy and morally dubious actions that turn out to be business savvy – those can offer insights too. Our goal is to produce insightful snack-size episodes that leave listeners informed, entertained, and pondering the future of innovation.

Share Bain Report: The Business of Luxury in Shift

Sign up to save your podcasts

Bain Report: The Business of Luxury in Shift

Bain Report: The Business of Luxury in Shift