Luxury of Opinion

Luxury of Opinion

By INTERGALACTIC SAUSAGE SHOPBusinessTechnologyMarketing
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Luxury of Opinion episodes

  • Bain Report: The Business of Luxury in Shift

    Bain annual luxury report: in 2 years (2022–2024) the global market lost about 12.5% of customers, shrinking 400m to ~350m.

    50%+ of consumers say luxury brands are overpriced. But it's not just about the price, there's disconnection from brand essence, limited personalisation and conservative product focus.

    https://shorturl.at/IdwsF

     

    5 min
  • Generic luxury is dead – why it pays to have a personality

    The intersection of technology and brand strategy is the key differentiator in today's market.

    A luxury fashion platform that spent millions on AI, saw customer engagement decline 23% because the technology felt completely disconnected from their brand identity.

    Luxury brands that align their technology with their core identity see a 56% increase in customer lifetime value. It's not just about having the latest tech, it's about using it meaningfully.

    6 min
  • Why Brunello Cucinelli grows 12% when Gucci shrinks by 25%

    Our inaugural episode examines the commonalities of the very few 2024 luxury fashion winners amidst otherwise disastrous financial results.

    The rate of revenue growth expected by the market is extremely difficult to achieve. Price increases worked for a while, but by now even the wealthy got tired of being milked. What could the purveyors of luxury do next?

    Deck referenced: https://bit.ly/LuxuryOfOpinion

    21 min

About Luxury of Opinion

From the publisher's feed

Written by a band of seasoned consultants, entrepreneurs, creatives and industry executives, Luxury of Opinion dives into novel ideas and terrible mistakes in brand and corporate strategy and morally dubious actions that turn out to be business savvy – those can offer insights too.