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Generic luxury is dead – why it pays to have a personality
The intersection of technology and brand strategy is the key differentiator in today's market.
A luxury fashion platform that spent millions on AI, saw customer engagement decline 23% because the technology felt completely disconnected from their brand identity.
Luxury brands that align their technology with their core identity see a 56% increase in customer lifetime value. It's not just about having the latest tech, it's about using it meaningfully.
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By INTERGALACTIC SAUSAGE SHOPThe intersection of technology and brand strategy is the key differentiator in today's market.
A luxury fashion platform that spent millions on AI, saw customer engagement decline 23% because the technology felt completely disconnected from their brand identity.
Luxury brands that align their technology with their core identity see a 56% increase in customer lifetime value. It's not just about having the latest tech, it's about using it meaningfully.