Welcome to The Candle Couple Podcast, where we spill the tea on how we scaled our e-commerce brand, Fontana Candle Co., from a basement hobby to a nationally recognized seven figure business in just 4 years. As founders Katie and Eric Roering, we understand the struggles of growing a brand and we're here to share our experience and tips to help you do it too.

We've gone from selling candles at craft shows and maker markets to running a successful online business with 11+ employees supporting not only our family but also 12 others. In this episode, we dive into the nitty gritty of our journey and discuss the importance of focusing on what truly matters in order to scale quickly. Trust us, we've learned this lesson firsthand.

Join us as we reflect on the most challenging year yet for our business and share how we pushed through it all. So if you're ready to learn how to grow your own seven figure candle business (or any business for that matter), hit that play button now! Don't forget to like, subscribe, and leave a comment below with your biggest takeaway from this episode. Let's light up those sales together!

Timestamps:

1:06 Our business needed us more than we need this podcast

2:40 We moved to a 6500 sq ft facility, doubling our size

4:40 Cash flow got really tight in Q3. Growth consumes cash

8:30 We invested heavily this year and took big risks

9:50 Pros/Cons of using a Co-manufacturer

11:20 The year of custom packaging

12:40 Barriers to entry are low, but now we see how funding truly helps scaling

15:00 You're never off. Losing knowledgeable employees

16:50 Managing a 7 figure candle business: experience matters now

19:50 Should we spend time doing this podcast?!

20:40 Broaden your circle for new ideas and ask for help!

23:00 Data driven decisions

27:00 Focus on quality and building processes

30:00 Goals for 2024

Disclaimer: Everything shared in our videos is from our own personal experience, and is intended for educational and informational purposes only. Always seek legal guidance from a business attorney and certified public accountant. Everyone is responsible for their own business structure and business practices, and we will not be held accountable.