This week, Riki interviews Clancy Gunn, brand experience lead for Vermeer’s Forage Solutions and former livestock coordinator at the National Western Stock Show. Clancy shares growing up on a Colorado farm, studying agricultural communications at Oklahoma State with an animal science minor, and being influenced by mentors who encouraged her design skills. After a first job in Texas didn’t work out, she returned home, took a data-entry role at National Western, asked for opportunities, moved into marketing and then livestock marketing, and worked on the National Western Center redevelopment involving the city, county, CSU, and the nonprofit. She later joined Vermeer after a podcast connection, began as a contractor traveling the dealer network, and now leads a forage marketing team handling paid media, trade shows, sponsorships, and product launches.

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