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Balancing Authenticity and Client Appeal in Your Brand Design with Amber Duffney
Welcome back to Landing Imperfect! In this episode, Jen Lander sits down with Amber, an ADHD neurospicy homeschooling mom, certified life coach, and now brand designer and strategist. Amber shares her journey from life coaching to branding, offering practical advice for heart-led female coaches and entrepreneurs looking to build authentic, stand-out brands. Together with guest Amy, they dive deep into what makes branding truly work, common mistakes to avoid, and how to tell when it’s time for a rebrand. Amber also discusses balancing business with family life, the importance of staying true to your values, and how mindset can make or break your brand transformation. Whether you're thinking about revamping your business image or just curious about personal branding, this episode is packed with actionable insights and heartfelt stories to inspire your next steps. Let’s jump in!
00:00 Branding Issues: Wrong Clients Attracted
05:27 Brand Identity Requires Foundational Work
07:01 Clarifying Employment Offers
10:47 Strategic Branding Beats Random Design
15:33 "Intuitive, Inexplicable Process"
17:00 Coaching Through Emotional Awareness
20:14 Brand Audit for Alignment
23:15 "Designer to Coach Transition"
27:42 Outsource Design or Define Brand
31:31 "Choosing a 'Done For You' Provider"
36:23 Authenticity in Personal Branding
37:11 DIY Branding Tips
42:06 Lucky Deals on Whatnot App
Follow Amber:
Website: https://www.empowerherdesigns.com/
Amber's free mini brand audit: https://www.empowerherdesigns.com/free-mini-brand-audit
Follow Jen:
Instagram: https://www.instagram.com/jen.lander/
Facebook: https://www.facebook.com/jennifer.butram/
YouTube: https://www.youtube.com/@jenniferlander9
Follow Jamie Gooch:
Instagram: https://www.instagram.com/breathwork.ecc/
website: https://stan.store/breathwork_ecc?fbclid=PAZXh0bgNhZW0CMTEAAaa49ctsP6s6lbqLptHTr6kyIE9Hd-wTO7aXqV2foU_6vPFgZBVav7_M8zs_aem_5A2awUowgFDvgLHTOEhU3g
Follow Lucky Dealz on Whatnot App: https://www.whatnot.com/live/e4f2d074-6e45-40b5-8dc1-b4ebd2889315?referringSource=listings_serp&app=web&sharing_channel=copyLink&invitedBy=jenlan14593&sender_id=16464426
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By Jen
5
1414 ratings
Welcome back to Landing Imperfect! In this episode, Jen Lander sits down with Amber, an ADHD neurospicy homeschooling mom, certified life coach, and now brand designer and strategist. Amber shares her journey from life coaching to branding, offering practical advice for heart-led female coaches and entrepreneurs looking to build authentic, stand-out brands. Together with guest Amy, they dive deep into what makes branding truly work, common mistakes to avoid, and how to tell when it’s time for a rebrand. Amber also discusses balancing business with family life, the importance of staying true to your values, and how mindset can make or break your brand transformation. Whether you're thinking about revamping your business image or just curious about personal branding, this episode is packed with actionable insights and heartfelt stories to inspire your next steps. Let’s jump in!
00:00 Branding Issues: Wrong Clients Attracted
05:27 Brand Identity Requires Foundational Work
07:01 Clarifying Employment Offers
10:47 Strategic Branding Beats Random Design
15:33 "Intuitive, Inexplicable Process"
17:00 Coaching Through Emotional Awareness
20:14 Brand Audit for Alignment
23:15 "Designer to Coach Transition"
27:42 Outsource Design or Define Brand
31:31 "Choosing a 'Done For You' Provider"
36:23 Authenticity in Personal Branding
37:11 DIY Branding Tips
42:06 Lucky Deals on Whatnot App
Follow Amber:
Website: https://www.empowerherdesigns.com/
Amber's free mini brand audit: https://www.empowerherdesigns.com/free-mini-brand-audit
Follow Jen:
Instagram: https://www.instagram.com/jen.lander/
Facebook: https://www.facebook.com/jennifer.butram/
YouTube: https://www.youtube.com/@jenniferlander9
Follow Jamie Gooch:
Instagram: https://www.instagram.com/breathwork.ecc/
website: https://stan.store/breathwork_ecc?fbclid=PAZXh0bgNhZW0CMTEAAaa49ctsP6s6lbqLptHTr6kyIE9Hd-wTO7aXqV2foU_6vPFgZBVav7_M8zs_aem_5A2awUowgFDvgLHTOEhU3g
Follow Lucky Dealz on Whatnot App: https://www.whatnot.com/live/e4f2d074-6e45-40b5-8dc1-b4ebd2889315?referringSource=listings_serp&app=web&sharing_channel=copyLink&invitedBy=jenlan14593&sender_id=16464426