In this conversation, Eric Bramlett and Matt Butterfield discuss the concept of lifestyle design, career transitions, and the importance of aligning business goals with personal life goals. Matt shares his journey from software sales to home building, emphasizing the need for efficiency and planning in both business and life. They explore the significance of having a life plan, setting clear life goals, and the impact of effective time management on achieving a fulfilling lifestyle. The discussion highlights practical strategies for integrating personal values into business practices, ultimately leading to a more balanced and satisfying life. In this conversation, Matt discusses the importance of challenging societal norms and questioning the traditional expectations of work and life. He emphasizes the need for skepticism in decision-making, particularly in business, and highlights the significance of automation and efficiency. Matt also explores the concept of 'brain damage' in business, advocating for the art of saying no to unfit clients. He reflects on how life changes influence business goals and the importance of balancing adventure and fulfillment in life. Ultimately, he redefines the concept of retirement, advocating for a life filled with mini-retirements and meaningful experiences throughout the year.