Sapna Sulaya, Partner Middle East & India at Global Performance Group, joins Africa Host, Dave Nel, to discuss the the WHY and HOW for Enablements focus on both internal (sellers) and external (clients).

Sapna notes that she is seeing more and more focus on customers in the Enablement space.

Why?

Customers no longer compare banks to one another, they compare them to platforms they use elsewhere like Amazon and Netflix.


The trick for the business, and Enablement specifically,  is to align the customer and sales journeys to ensure great experiences and results for both.

Give a listen and remain curious.

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