Join Marissa Price as she sits down with Jamie Seltzer, Global EVP of CSA & MX Analytics at Havas Media Network, for a candid conversation about navigating the ever-evolving digital advertising landscape. In this enlightening discussion, Jamie shares invaluable insights on balancing data-driven decision making with the need for agility in today's fast-paced market.

Discover how Havas is reimagining personalization at scale while respecting privacy concerns, and learn about their innovative "Three C's" framework - Connection, Content, and Context - that's reshaping how brands engage with audiences. Jamie offers a fresh perspective on the pendulum swing between audience and contextual targeting, and discusses why being "future ready" beats being "future proof" in today's dynamic media environment.

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Whether you're managing campaigns, developing media strategies, or leading brand initiatives, this episode offers actionable insights on evolving your approach to meet tomorrow's challenges while driving results today.