Adam Katz sits down with Susu Grace, Co-Founder and Head of Experience Partnerships, for a candid conversation on how Givsly builds emotion driven experiences that strengthen partnerships and unlock measurable growth. From redirecting sales and marketing budgets into community impact to designing events people actually remember, Susu shares why values and revenue move together in today’s media ecosystem.

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In a candid conversation with a longtime industry peer, SVP Group Media Director at Mediahub Worldwide Ziggy Prieto shares how he navigates multi vertical portfolios, challenges every buy, and keeps teams focused on what actually drives impact. From persona driven audience thinking to closed loop measurement and a blunt take on frequency, this is how Ziggy evaluates partners, platforms, and performance in today’s media ecosystem.

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Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence inside a global CPG organization.

Paige shares how her role evolved from consumer relations to becoming the in-house SME for social intelligence, how she partners with brand and insights teams, and what it looks like to build influence in a niche discipline inside a large enterprise.

This episode offers an inside look at how cultural intelligence functions within a major brand, and how Paige operates within the broader media and marketing ecosystem.

Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation. Domenic explains why Horizon’s independent culture and human-first leadership pulled him back to agency life—and how the Blu Platform is using AI to democratize data, accelerate strategy, and deepen client partnerships beyond media execution.

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A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today.

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A conversation with Michele Donati, EVP, Chief of Futures of Horizon, on why Horizon is betting on an open ecosystem—Horizon OS and its labs—to bring best-in-class partners together, accelerate innovation, and drive smarter media investment across the full planning-to-optimization workflow.

Highlights:

Horizon OS decoded: why “open beats closed” for speed, flexibility, and partner-powered innovation

How Horizon Futures maps 65+ subcultures into actionable brand and audience strategy

The new live-event playbook: real-time hype → social reverb → cultural afterglow

Where LLMs actually change insight workflows (without replacing the human layer)

Why labs matter: de-risked experimentation for clients who want innovation without chaos

Adam sits down with Elijah Harris, EVP Investment Strategy at Omnicom Media, to unpack how senior investment leaders actually think—how long-tail partner ecosystems get built, what keeps investment moving despite shifting industry narratives, and why multicultural audiences remain one of the most resilient growth engines even as public ESG and DEI messaging evolves. It’s also a rare chance to get to know Elijah beyond the title, with real perspective on leadership, career longevity, and the passions that shape how he operates in media.

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CTV performs best when ads align with the moment, not just the screen. As content intelligence and AI mature, contextual precision becomes the real growth lever.

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Recorded live at ADWeek with Adam Katz and Nancy Grey.

As AI accelerates change across advertising, true advantage comes from clarity, creativity, and outcome-driven decision-making. This conversation explores how modern media leaders are redefining value, empowering teams, and using technology to elevate—not replace—human strategy. Featuring insights from Jacob Davis, Global Head of Media at Crossmedia, a respected leader shaping the future of independent media, in conversation with host Adam Katz.

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In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Tammy Henault, a transformational marketing leader whose career spans The New York Times, CBS/Paramount+, and the NBA—organizations that have reinvented themselves in the face of massive industry shifts.

Tammy shares how she has built her career at the crossroads of media, entertainment, and sports, stepping into roles during moments of disruption—from the launch of digital subscriptions and direct-to-consumer streaming to global sports innovation. Across every chapter, her success has been rooted in embracing change, building for what doesn’t exist yet, and staying relentlessly close to the audience.

The conversation dives into:

How Tammy led marketing through pivotal transitions—NYT’s paywall era, Paramount’s leap into streaming, and the NBA’s launch of the In-Season Tournament—while driving global reach and daily cultural relevance.

Why “marketing with fans, not to fans” fuels deeply personal engagement, and how local culture and access shape global audience growth.

Why long-term success requires data, technology, and lifecycle design long before acquisition—and how infrastructure becomes the true engine of retention.

Tammy’s take on AI’s promise: faster storytelling, smarter research, and personalized creative at scale—but with a warning against over-automation and content that loses authenticity.

Her philosophy of defining goals, championing empathy, celebrating wins and smart failures, and creating teams where everyone’s success rises together.

Tammy also opens up about what’s next: the collision of tech, fandom, and experiential storytelling — from consumer innovation and health & wellness to immersive cultural spaces that tap into how people truly connect.

With thoughtful candor and bold optimism, Tammy offers a compelling look at leading innovation across iconic brands—and why staying scrappy, human, and culturally fluent will define the future of marketing.