Breaking Through The Mayhem

Risa Teksten, Managing Director, Commercial Operations & Growth, joins the conversation for a candid look at the career path, instincts, and operating mindset she brings to NASCAR. From the power of live sports and fan storytelling to sponsorship, audience growth, and the partnerships shaping the fan experience, Risa shares what has stood out from inside one of the most distinctive properties in sports media. It is a conversation about the person behind the role and the perspective she brings to an evolving commercial ecosystem.

Index Exchange Chief Customer Officer Marybeth McGaugh joins the conversation on building a career across adtech without losing touch with the work or the people doing it. She shares her player coach approach to leadership, why honesty and authenticity matter as responsibilities grow, and how her experience across the buy side and sell side shapes the way she operates at Index Exchange.

Ben Lambert sits down with entertainment marketing veteran Scott Bishoff to explore what decades across agencies, brands, publishers, and entertainment have taught him about media, leadership, and where AI fits into the future of marketing. Scott shares why curiosity remains the industry's most valuable skill, how automation should free people to think-not replace strategic thinking-and why entertainment marketers face unique challenges in a world where culture, content, and consumer behavior evolve faster than ever.

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In this conversation, Brittany Clauss, Director, Brand Marketing & Media Strategy, United Airlines, shares how she balances brand building with revenue accountability inside one of the world’s most complex enterprises. From agency roots to leading media strategy within corporate communications, she unpacks how United connects long term platform thinking with performance goals, navigates volatility at the speed of PR, and uses innovation like contextual media and AI to drive loyalty, not just awareness. A candid look at how a global brand builds advocates, not just impressions.

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Adam Katz sits down with Susu Grace, Co-Founder and Head of Experience Partnerships, for a candid conversation on how Givsly builds emotion driven experiences that strengthen partnerships and unlock measurable growth. From redirecting sales and marketing budgets into community impact to designing events people actually remember, Susu shares why values and revenue move together in today’s media ecosystem.

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In a candid conversation with a longtime industry peer, SVP Group Media Director at Mediahub Worldwide Ziggy Prieto shares how he navigates multi vertical portfolios, challenges every buy, and keeps teams focused on what actually drives impact. From persona driven audience thinking to closed loop measurement and a blunt take on frequency, this is how Ziggy evaluates partners, platforms, and performance in today’s media ecosystem.

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Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence inside a global CPG organization.

Paige shares how her role evolved from consumer relations to becoming the in-house SME for social intelligence, how she partners with brand and insights teams, and what it looks like to build influence in a niche discipline inside a large enterprise.

This episode offers an inside look at how cultural intelligence functions within a major brand, and how Paige operates within the broader media and marketing ecosystem.

Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation. Domenic explains why Horizon’s independent culture and human-first leadership pulled him back to agency life—and how the Blu Platform is using AI to democratize data, accelerate strategy, and deepen client partnerships beyond media execution.

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A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today.

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