Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence inside a global CPG organization.

Paige shares how her role evolved from consumer relations to becoming the in-house SME for social intelligence, how she partners with brand and insights teams, and what it looks like to build influence in a niche discipline inside a large enterprise.

This episode offers an inside look at how cultural intelligence functions within a major brand, and how Paige operates within the broader media and marketing ecosystem.