A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today.
Highlights:
<ul>
<li style="font-weight:400;">How Christina’s career path shaped how she operates today</li>
<li style="font-weight:400;">Why social earned more influence inside agencies over time</li>
<li style="font-weight:400;">What surprised Adam about her background and mindset</li>
</ul>

A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today. Highlights: How Christina’s career path shaped how she operates today Why social earned more influence inside agencies over time What surprised Adam about her background and mindset

A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments today.
Highlights:
<ul>
<li>How Christina’s career path shaped how she operates today</li>
<li>Why social earned more influence inside agencies over time</li>
<li>What surprised Adam about her background and mindset</li>
</ul>

Christina Goswiller on Social’s Seat at the Table

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.

Share Christina Goswiller on Social’s Seat at the Table

Sign up to save your podcasts

Christina Goswiller on Social’s Seat at the Table

Christina Goswiller on Social’s Seat at the Table