What if building a media company was really about building a movement?

On this episode of Breaking Through the Mayhem, host Alena DeSalvo sits down with Jason Schulweis, Chief Commercial Officer at The Female Quotient, to talk about scaling a mission-driven brand without losing its soul.From running HBO digital campaigns at 22, to helping Morning Brew grow revenue 20x, to leading FQ’s evolution from the Girls’ Lounge to a global media and events powerhouse, Jason shares how purpose, content, and community can fuel real impact.

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Plus, Jason gets personal on fatherhood, preparing the world for his daughter, and why Cannes and SXSW top his list of FQ memories.

Whether you’re a media leader, brand marketer, or just curious how mission-driven companies scale, this episode will leave you inspired.

The key to unlocking leadership? It might just be seeing your own potential differently.

In this episode of Breaking Through the Mayhem, Adam Katz sits down with media leader Maureen Bosetti, Chief Investment Officer at IPG Mediabrands, for a candid conversation about resilience, reinvention, and riding the relentless waves of change in media.

From her early days at GM Mediaworks to steering massive brand strategies at Publicis and now IPG, Maureen reflects on the pivotal moments that shaped her leadership—and the personal evolution required to get there. She shares what it means to lead with transparency, coach with empathy, and the often-overlooked power of leaning into your strengths.

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This episode is full of practical wisdom for anyone navigating a fast-moving industry, leading teams, or evolving their own voice in the chaos.

What if the biggest media trend is just a new label on the same old strategy?

On this episode of Breaking Through the Mayhem, host Ben Lambert is joined by Liane Nadeau, Chief Investment Officer at Digitas North America, for a grounded and refreshingly honest look at how real innovation happens in media today.

From local TV buys to leading investment across North America, Liane has seen every evolution and built a few herself. She shares how Digitas is bridging creative, strategy, and media to design brand experiences that actually connect, and why the real differentiator isn’t tools — it’s context, creativity, and the courage to try something new.

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Plus, Liane gets real on mom life, golf swings, and her dream gelato tour through Portugal.

Whether you’re a media exec, creative lead, or just curious where AI meets ad strategy, this episode is for you.

The future of media leadership starts with a culture first playbook.

In this episode of Breaking Through the Mayhem, Ben Lambert reconnects with his first ever boss, Michael Law, now CEO of Carat North America, for a full circle conversation on leadership, legacy, and the evolution of modern media. With candor, warmth, and a healthy dose of Boston sports analogies, Mike shares lessons from 25 years at Carat, where culture, curiosity, and coaching sit at the core of the agency’s DNA.

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Mike’s bow tie theory — that culture sits at the center of brand and business impact — echoes Sightly’s belief that showing up in culture drives better performance across the board. And his take on missed Wimbledon brand moments? A powerful reminder that speed, authenticity, and relevance matter more than ever.

In a time of fragmentation, platform chaos, and pressure to prove ROI, this episode is a timely reminder: great media starts with people, purpose, and a plan built for what’s next.

From global measurement frameworks to the perfect pizza slice, Vlad Novikov brings a benchmarker’s mindset to everything he does.

In this episode, he joins Sightly SVP of Sales Ben Lambert to talk shop on measurement benchmarks, brand safety in the influencer era, and the line between work and passion projects (spoiler: it’s thin).

Vlad also shares what it’s like spearheading global standards at Publicis Media—from attention metrics and privacy shifts to building playbooks that keep up with tech—and drops some serious recs on travel, pizza, and road-trip planning.

In this episode:

🍕 NY slice supremacy & why toppings deserve benchmarks

📏 The value of “12-to-12” days and global alignment in digital standards

🔍 Brand suitability beyond surface categories in the influencer space

🧳 Travel hacks, underrated destinations, and building the perfect Google Maps pin map

📊 How agency vs. vendor life shaped both Vlad’s and Ben’s POVs

Listen to learn how a global leader in digital standards blends precision, passion, and pizza without missing a beat.

What does it mean to build a creative career by being unapologetically you, while making space for others to do the same? Bernice Chao, Chief Creative Officer and co-founder of Asians in Advertising, joins Michele Ching for a conversation about authenticity, representation, and the power of culturally grounded storytelling.

From leading campaigns for brands like Google, Amazon, and Netflix to mentoring the next generation at LMU, Bernice shares how personal identity and professional excellence don’t just coexist—they fuel each other. She opens up about the moments that shaped her, the impact of her nonprofit work, and the creative frameworks that help brands connect more meaningfully.

Inside:

If you care about purpose-driven work, inclusive creativity, and brand storytelling that actually resonates, this one’s for you.

What does it take to spend 27 years at one agency and still feel like you're just getting started?

David Campanelli, President of Global Investment at Horizon Media, joins Adam Katz to unpack how the media world has evolved and how he’s stayed ahead of it every step of the way.

They cover everything from his early days at Horizon to leading global investment strategy, and what he’s learned about staying grounded while thinking big.

Here’s what’s inside:

This one’s about playing the long game, building real culture, and keeping your edge through it all.

👉 Hit play and find out why business still comes down to people, even in the age of algorithms.

What if performance marketing could do more than drive growth—what if it could drive equity?

In this episode, Michele Ching sits down with Laura Lee, former performance lead at HBO Max and founder of LL Consulting, to talk about using advanced strategy and AI to open doors, not close them.

From helping B2C and DTC startups grow with fractional leadership to championing inclusive representation, Laura shares her mission to uplift API and women founders with strategic expertise that was once reserved for big-budget brands.

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Together, Michele and Laura explore how their shared focus on authenticity, access, and innovation reflects a broader shift toward marketing that’s not just smart, but deeply human.

Because the future of marketing isn’t just what we build. It’s who we build it for.

What do cowboy ethics, climate-conscious media, and the perfect chocolate chip cookie have in common? For John Osborn, it all comes back to purpose.

In this episode, Sightly CEO Adam Katz sits down with John—Director at Ad Net Zero and longtime industry force—for a no-BS conversation about sustainability, values-driven leadership, and why the future of advertising depends on doing the right thing and doing it well.

Together, Adam and John unpack:

💥 The “cowboy ethic” that fuels stronger partnerships

📊 Why carbon measurement is key to smarter media planning

⚖️ How to balance speed with scalable, lasting impact

👥 Why employees—not execs—are redefining brand values from the inside out

🍪 And yes, the secret to the perfect chocolate chip cookie (crispy edges, gooey middle)

They also dig into Sightly’s role in the movement, the rise of real-time value expression, and a global sustainability framework that could unite the industry around measurable change.

Whether you’re deep in ESG strategy or just getting started, this episode makes one thing clear: purpose and performance can go hand in hand.

From airline data to agency boardrooms and long swims to leadership wins, Amy Lanzi’s story proves that the best career journeys don’t follow a straight line.

Sightly CEO Adam Katz sits down with Amy Lanzi, CEO of Digitas North America. Amy shares her unique path from yield management analyst at American Airlines to the top of the agency world, revealing how a foundation in data, customer experience, and relentless self-improvement propelled her career. She opens up about lessons learned from swimming long-distance, her earliest mentors (including her remarkable siblings), and the mindset that’s shaped her leadership style—equal parts grit, compassion, and a little spark.

The conversation dives into:

From CEO challenges to personal mantras, this episode brings authenticity, energy, and wisdom in equal measure. Listen now.