From global measurement frameworks to the perfect pizza slice, Vlad Novikov brings a benchmarker’s mindset to everything he does.

In this episode, he joins Sightly SVP of Sales Ben Lambert to talk shop on measurement benchmarks, brand safety in the influencer era, and the line between work and passion projects (spoiler: it’s thin).

Vlad also shares what it’s like spearheading global standards at Publicis Media—from attention metrics and privacy shifts to building playbooks that keep up with tech—and drops some serious recs on travel, pizza, and road-trip planning.

In this episode:

🍕 NY slice supremacy & why toppings deserve benchmarks

📏 The value of “12-to-12” days and global alignment in digital standards

🔍 Brand suitability beyond surface categories in the influencer space

🧳 Travel hacks, underrated destinations, and building the perfect Google Maps pin map

📊 How agency vs. vendor life shaped both Vlad’s and Ben’s POVs

Listen to learn how a global leader in digital standards blends precision, passion, and pizza without missing a beat.