Breaking Through The Mayhem

Nancy Grey of IRIS.TV on Why Context Wins CTV

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CTV performs best when ads align with the moment, not just the screen. As content intelligence and AI mature, contextual precision becomes the real growth lever.


This episode unpacks how deeper content signals, better measurement, and scene-level alignment are shaping the future of CTV.

Key takeaways:

  • Why contextual relevance outperforms blunt reach

  • How IRIS.TV’s content ID scales CTV intelligence

  • What scene-level targeting unlocks for brands

  • Where live sports and real-time CTV are headed

  • How AI strengthens human-led strategy

    • Recorded live at ADWeek with Adam Katz and Nancy Grey.

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    Breaking Through The MayhemBy Sightly