Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.

 

In This Episode

• How unprepared technology gave personalized marketing interaction a bad name
• Why successful marketing technology means something that is an operational (not capital) expense
• Why demand gen marketing means untargeted fishing with a net
• How science and hard data leads to better human interactions through relevance and resonance

 

Resources

• Jon Miller on Twitter: @jonmiller
• Engagio
• Engagio PlayMaker
• Marketo
• The 1:1 Future
• Wait But Why
• Buffer
• The Hard Thing About Hard Things

 

Visit BryanKramer.com to hear more Human Conversation.