Lauren got her start in the corporate world as a producer for lifestyle brands like Martha Stewart Living, Refinery29, and Spoon University. As her career grew? So did her passion for brand storytelling and social strategy. In 2018,  she started a boutique creative studio catering to big brands with big stories to tell. Since then, she's worked with 150+ brands to tell their stories through video content production and social storytelling. In summer 2023, she launched Own Your Brand, a 6-week group mentorship program that packages nearly two decades of video production expertise into bite-sized, customized strategies for women-owned small businesses, which was recently featured by Google Workspace. 

Her mentorship program runs twice a year for 10 female entrepreneurs. This group program has supported nearly 80 brands and women and her next round begins 4/22. Learn more here.

Takeaways:

• The journey of parenting is always a work in progress.
• Flexibility in work is essential for modern mothers.
• Setting boundaries with technology is crucial for family time.
• Creativity can evolve and become more strategic with motherhood.
• It's important to show children that anything is possible.
• Building a brand requires a clear strategy and expertise.
• Motherhood and entrepreneurship can coexist harmoniously.
• Everything in life is a phase, including parenting challenges.
• Involving children in work can teach them valuable lessons.

Soundbites:

00:00 Introduction and Connection

00:42 Parenting Philosophy: Treating Kids as Adults

02:44 Transitioning from Corporate to Entrepreneurship

05:50 Finding Balance as a Working Parent

10:54 The Importance of Defining Your Role

17:12 Impact of Work on Parenting and Children’s Perception

19:24 Advice for Aspiring Entrepreneurs

22:57 Embracing Change and Scaling Expertise

23:54 Navigating Creativity Post-Childbirth

27:55 The Importance of Outsourcing for Growth

29:21 Setting Boundaries with Technology

32:33 Creating a Legacy for Our Children

Episode resources:

• Follow Lauren Magenta on Instagram
• Book a discovery call to learn about Own Your Brand (closing next week)
• Learn more about Lauren and her work
• Shop her hair clips