What does it take to build and scale a successful company? In this episode of Not Another CEO Podcast, David Politis sits down with Zac Smith, Co-Founder and Former CEO of Packet. 

Zac discusses the importance of structured execution, hiring for passion, and balancing long-term vision with short-term execution. Whether you're a founder, leader, or aspiring entrepreneur, this conversation is packed with valuable insights on leadership, company building, and decision-making.

Takeaways:

• The Power of a 10-Year Vision: Zac believes that thinking long-term is critical for building meaningful businesses. He explains how setting a bold 10-year goal helps guide decision-making and prioritization in the short term.
• Entrepreneurial Operating System (EOS) for Success: One of Zac’s most impactful lessons was implementing EOS to create structure and accountability within his companies. He shares how this system helped him move from gut-driven decisions to a scalable business framework.
• Execution is the Differentiator: Most companies operate at a 3 or 4 out of 10 in execution. Zac explains how simply executing at a 7 or 8 puts businesses ahead of the competition and increases the likelihood of success.
• Hiring for Passion & Curiosity: Beyond skills, Zac prioritizes candidates who show genuine interest and curiosity. He shares how small actions, like trying a product before an interview, can reveal whether someone is truly invested in a company’s mission.
• Lessons from Leading Through Crisis: From navigating financial challenges to making tough leadership decisions, Zac reflects on some of the hardest moments of his career, including when he and his co-founder decided to replace themselves as leaders to save the company.
• Building a Personal Brand in B2B Sales: In enterprise sales, people buy from people, not just companies. Zac shares how investing in personal brand-building—through speaking, blogging, and community engagement—was key to winning customers at Packet.

Quote of the Show:

• “ I don’t need to run a 10 out of 10 for a company. Most companies are operating at a 3 or a 4. I just want to be a 7 or an 8.” - Zac Smith

Links:

• LinkedIn: https://www.linkedin.com/in/zsmith

Ways to Tune In:

• Spotify: https://open.spotify.com/show/1NQ9oAB2XKlgWeL8iEQXg0 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/not-another-ceo-podcast/id1751581707 
• Amazon Music: https://music.amazon.com/podcasts/7c6328f0-9b42-41db-8fe2-d263b4fbb261 
• Transistor: https://podcast.notanotherceo.com/ 
• YouTube: https://www.youtube.com/@NotAnotherCEOPodcast 

#NotAnotherCEO #BusinessSuccess #Packet

Chapters:

0:00 Intro

1:25 What You’d Do Again As CEO

3:18 Deep Dive into EOS and Its Benefits

7:41 Building a Passionate and Accountable Team

9:50 The Importance of Vision and Long-Term Goals

13:20 Effective Interview Techniques and Identifying Passion

19:57 Communicating Vision and Values

29:33 Go-to-Market Strategies and Early Customer Acquisition

34:38 Early Users and Initial Challenges

39:22 New York Tech Scene Evolution

45:25 Biggest Challenge Faced

51:41 Rich’s Background

1:05:49 Advice to Younger Self

1:02:21 Outro