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American corporate culture is at a crossroads as budgets shrink, investors demand returns, and employees feel commoditized. Join me for a robust conversation with Skot Waldron, an internal communications expert, who partners with business leaders to help create cultures that build trust AND optimize efficiency.
The Guest
Skot Waldron is a speaker, leadership consultant, and communication strategist who has worked with organizations like J.P. Morgan Chase, the CDC, PGA Tour, Sesame Workshop, The Home Depot, and Coca-Cola. He translates human behavior into actionable strategies that improve leadership, alignment, and team performance.
As the author of the Amazon best-seller Unlocked: A 52-Week Guide For The Intentional Leader and host of the Unlocked With Skot Waldron podcast, he equips leaders with practical tools to communicate with impact.
With 20+ years in brand and communication strategy, he brings clarity to the chaos, helping leaders unlock their full potential.
Resources
https://www.skotwaldron.com
https://www.linkedin.com/in/skotwaldron
https://www.youtube.com/@skotwaldron
https://apple.co/3ZCgTCB
Unlocked With Skot Waldron Podcast
https://www.skotwaldron.giantos.com/store/5-voices
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Hannah is at the oldest end of the Gen Z generation, being one of the first to experience the struggles of a new reality in an old system.
Her personal challenges in the workforce have forced her to adapt, eventually discovering that the silver lining of the Gen Z career path might be the best yet.
She is currently a freelance digital marketing manager living the “digital nomad” lifestyle.
The Guest
Hannah is a freelance digital marketing manager working primarily in the pharma industry. She got her degree in communications from Arizona State University and joined a small in-house marketing team immediately after graduating.
By always learning new skills and saying ‘YES’ to opportunities, she has worked successfully in many different roles and industries.
Career Resources
https://www.facebook.com/business/learn
https://www.coursera.org/google-certificates/data-analytics-certificate?utm_source=google&utm_medium=institutions&utm_campaign=sou--google__med--organicsearch__cam--gwgsite__con--null__ter--null
"Keep learning!"
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Today's hot housing market is encouraging luxury renovations to boost value and quality of life, making the niche Design-Build remodeling industry more competitive than ever before. Here's how an expert agency entrepreneur consultatively grows her clients' businesses, and her own...
The Guest
Lauri Shoemake is the owner of iMarc Consulting and a seasoned marketing strategist specializing in the remodeling industry. She helps business owners create and implement strategic marketing plans that drive sustainable growth. Through iMarc, Lauri partners closely with clients to enhance their brand presence, generate quality leads, and build long-term success in a competitive market.
Resources
Web:
https://www.imarcconsulting.com/
LinkedIn:
https://www.linkedin.com/in/laurishoemake/
Simon Sinek "Start with Why":
https://www.youtube.com/watch?v=u4ZoJKF_VuA
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When are we too old to reinvent ourselves and our careers? Never! We discuss why and how…
The Guest
Torrey is a human being. But also former tech product manager in New York turned aspiring small business owner. After 15 years in tech, he stepped away to build something hands-on and launched his own pest control company before setting off on a four-month sabbatical in Thailand to recalibrate. Now, he’s focused on acquiring and growing a service-based business in the Carolinas. Outside of business, he’s a Brazilian Jiu-Jitsu black belt, a homeschool dad of 2, a writer sharing candid, humorous takes on life transitions.
Resources
The Creative Act
https://sites.prh.com/thecreativeact
Pivot
https://www.pivotmethod.com/
The pathless path
https://pathlesspath.com/
Torrey’s email
Torrey’s biz
https://www.torreybuysbusinesses.com/
Torrey’s Substack
https://torreymoss.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=substack_profile
Mookie Blogs
"Hi! I'm Beck and I'm Going to be Famous!"
https://mookiespitz.medium.com/hi-im-beck-and-i-m-going-to-be-famous-3a752281b488?sk=5b349920ea8eb5549337685566afb29b
“When Going Broke Is Priceless”
https://mookiespitz.medium.com/when-going-broke-is-priceless-04eb135ca908
“The Happy Workaholic”
https://mookiespitz.medium.com/the-happy-workaholic-b1d00ecd1a04
“The Relentless Pursuit of OK”
https://mookiespitz.medium.com/the-relentless-pursuit-of-ok-717681425708?sk=b5d178df261f8b77c5be693526614e24
Mookie’s Substack
https://substack.com/@mookiespitz?r=xk9a&utm_medium=ios
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AI seems to have already taken over the world, but not so fast! Real people represent and speak for brands the best, and here's why...
The Guest
Jill is the founder of GENUINE: The Real People Company, where for over 30 years, she and her team of casting directors, project managers, and researchers have skillfully cast real people whose authentic, captivating stories humanize brands.
Combining her warmth, empathy, and entrepreneurial spirit, Jill sets the strategy for projects and GENUINE’s overall direction. From Super Bowl commercials to healthcare videos featuring patient ambassadors, viral social media, and user-generated content, GENUINE’s time-tested process builds trust and emotional resonance, helping brands truly connect with consumers through real-people storytelling.
Jill’s vibrant energy and dynamic leadership attract compelling people to every project, and she continues to partner with global brands including Dove, Merck, Bausch + Lomb, Cricket Wireless and American Express to create impactful campaigns.
Website
https://genuinerealpeople.com/.
Work
https://genuinerealpeople.com/work/all-work/.
Connect
https://genuinerealpeople.com/get-cast/mailing-list/
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Welcome to a podcast series dedicated to selling solutions to customer problems — rather than obsessing over capabilities devoid of context or relevance. Listen and share your own successful sales and horror story losses...
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From the publisher's feed
An expert in consultative selling talks to specialists and shares the latest insights in branding, entrepreneurship, business technology, and sheer grit and motivation.