Balloons Mean Business with Katherine Lyndon & Michelle Lemmer

In this episode, we are talking about finding your niche and why niches are crucial for your business and brand success. We live in a world where there's a common belief that it's bad for a business to have a specific focus. The concern is that focusing on a particular niche area does not give your brand the room it needs to grow or thrive. However, we believe the opposite is true. Finding your niche, working to hone your skill set and building your expertise around a specific area of interest gives you the legs to withstand the test of time.

What You'll Learn: 

- What is a niche?

- How to settle on a niche 

- Why sometimes it's okay to say no to certain clients

- How to trademark and develop your style

- Why it's never a good idea to use Pinterest images as portfolio samples

- How to research and find your target audience

- How to build a strong portfolio as a total newbie

Having a business niche, especially in the events business, is not a sentence to a life of mediocrity. On the contrary, having a singular focus can be highly profitable because it helps you master industry-relevant skills and strategically grow other complementary services. Remember, if you try to serve everyone, your overall message won't speak to anyone.

Resources:

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness  

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ 

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique 

In this episode, we’ll go through the process of turning your side hustle into a full-time event planning business. If you find yourself working in the events industry in your spare time and are thinking about turning your side hustle into a full-time business, we've got good news for you. It's all possible, as long as you put in the work, thoroughly prepare for what's coming and just keep showing up. 

What You'll Learn:

- How to turn your side hustle into a full-time business

- Where and how to get more clients for your business

- Why you need to start small but think big 

- The benefits of working hard and believing in yourself

- How to cultivate a success mindset

- The value of appropriate pricing

- The tasks you should outsource if you're short on time or lacking in skills

- How to become a freelance event planner

The reality of transitioning your side hustle into your main business is that you have to be incredibly good at time management. As you learn the ropes of running a full-time business, you're probably always going to be short on time. And so sacrifices are very important at this stage in time. 

Resources:

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness  

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ 

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique

In this episode, we are talking about setting up your event styling business for success. To succeed in the current competitive business climate, you need to be a fast learner, be flexible, and have good planning and organisational skills. Many people start an event styling business thinking that they'll simply open their doors or turn on their computers and begin making money. But it's rarely that straightforward. 

What You'll Learn:

- Why you need to clearly define what success means to you

-Don't be in a rush to achieve success

- Why you should never stop learning

- How to overcome the shiny objects syndrome

- Where to get support from like-minded people

- How you can guarantee quality in everything that you do

- The benefits of outsourcing for your business

Success is every event planner's dream. But, having the right mindset is critical. If you picture yourself as someone who will one day succeed, then success will be a lot easier to achieve. 

Resources: 

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness  

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ 

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique 

Have you been daydreaming about starting an event planning business? Perhaps you've even helped one of your friends plan a few parties in the past. Or maybe you're intrigued by how immaculate balloon designs look on the day of the event. It doesn't matter what the motivation behind your fantasy might be, there's never a lousy reason to pursue this profession. 

In this podcast series, Katherine Lyndon and Michelle Lemmer will be sharing everything you need to know about building a creative events business and helping you overcome all the challenges along the way.

Balloons Mean Business Podcast will help you to launch and scale your events planning business, reach out to others in the industry who may be able to guide you, and understand that you don’t have to be perfect when you can be great. Throughout these episodes, you will learn how to cultivate a learning mindset and where to get event planning insights and experience.

We believe that anyone with the right mindset, passion and dedication can make it in the events industry. But everyone needs a helping hand. That's why we'll be sharing our journey, tips, and strategies we've so far implemented that will help you build your own event stylist business. 

Resources: 

- Get our FREE guide on how to make money instantly in your events business https://bit.ly/balloonsmeanbusiness  

- Connect with Katherine Lyndon https://www.instagram.com/dressyourdaydream/ 

- Connect with Michelle Lemmer https://www.instagram.com/theventsclique