Bank Marketing Blogcast

Many people manage with disruption as the goal, but disruption should just be the result of the good judgement we apply. Discerning leaders who understand what needs to change and when have the right idea.

Technology has expanded convenience, but it hasn't made the value of customer service go away. Much has changed over the years, but the need for a personal banker remains the same.

Don't let yourself fall in love with the idea of precision. Bank marketing messages are more effective when they're a little broader than they absolutely have to be. Over-aiming leads to over-missing.

You'd better have a plan before you uncap big data. Are you ready to use your bank's data? Don't let a vendor hype you up with possibility only to leave you high and dry.

Big data brings a lot of promises along with it, but it only works for those who proceed with caution and care. Make sure you know what you expect to do before you begin.

Make sure your bank marketing campaign finds the right balance between action-inducing emotion and decision-supporting logic.

Every element of ADA-compliant web design is something you should want your site to have or do anyway. This is a great way to make sure your busiest branch is always the best it can be.

Nearly two-thirds of bank names contain the same words (not counting the word “bank”). Listen to our latest blogcast to see if your bank stands out from the pack or just blends in.

Your clients don't think about banking, but they think of their money every day, and banking should be a part of that. Don't miss a chance to explain banking on their terms. They'll thank you for it with their business.