By Chris Bates & Dan Novalis
5
44 ratings
The podcast currently has 69 episodes available.
It’s strategic planning season – time to start figuring out what your bank should do next year, and get your budget in order. In our work with banks and credit unions across the country, we’ve noticed some themes emerge in the form of common marketing goals.
In this episode, Chris and Dan break down the five most common goals they hear – and give actionable advice for how to make real progress towards them:
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Most bank marketing teams are cash-, personnel-, and time-strapped. In this episode, we break down ways to get more from what you already have – through strategic partnerships, networking, outsourcing, and tech.
In this episode:
- Why spending more money does not equate to better marketing
- The power of partnerships for social media growth and engagement
- How networking groups can help you learn tricks and shortcuts to marketing success
- Smart ways to outsource that aren’t free, but cheaper than you think
- The role of Tech, like Chat GPT, in stretching your resources further
- Sources for free content (beyond this podcast, obviously!)
Resources Mentioned:
- [email protected]
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com
Even though email has been around for decades, surprisingly, many banks are not utilizing the channel optimally (or at all!). In this episode, Chris and Dan dive deep into email marketing for banks – everything from the mundane birthday email to data-driven onboarding and cross-selling campaigns.
If you're a bank marketer or a professional in the financial industry, this episode is a must-listen, providing practical advice, valuable insights, and a friendly, personable approach to email marketing strategies that can enhance customer engagement and drive growth.
In this episode:
- Strategy: Tips for crafting compelling email campaigns that captivate and convert
- Boost Open Rates: Ensure your messages get the attention they deserve.
- Content Ideas for Bank Newsletters: ways to make newsletter creation less of a chore, get more mileage out of the content in between newsletters, and make the topics interesting and valuable
- Customer Onboarding: Learn how to create a seamless and engaging onboarding email series that sets the stage for long-term customer satisfaction and loyalty.
- Maximizing Cross-Selling Opportunities: Unleash the power of cross-selling through email and drive increased business outcomes for your bank.
Resources Mentioned:
- [email protected]
- Go deeper on content: Hollie Brown Episode 58
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com
It's a Bank Marketing Show Best-Ever Summer Replay!
This week, we replay one of our most downloaded episodes ever - 'How Targeted Marketing Gives You ROI'. Listen in on why targeted marketing matters and gives you returns, and what you should do about it in your bank.
Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing customers, large and small banks can use this information to create better-targeted advertising campaigns.
In this episode, Dan Novalis, Chris Bates, and Ria Iyengar discuss how data-driven, targeted marketing gives banks a better return on their investment. Benefit-driven marketing helps you map out which products make sense for your customers. Banks can start using the information they already have about their customers to create better, more engaged campaigns. Ria also recommends directly asking your customers what interests them about your bank and what products they want more information about.
What is your role and experience as a bank marketer? Connect with us on our website to share your bank marketing stories.
Topics Include:
Ria Iyengar is Business Director at Cossette, a Toronto, Canada-based creative marketing and communications agency. She excels at leveraging the power of CRM to deliver highly efficient data-driven campaigns for her clients, including TD Bank. Ria says data has the power to transform customer relationships and better decision-making through optimized campaigns. She believes the future of marketing will be in personalized content driven by customer data. As a first-generation immigrant to Canada, a person of color and a member of the LGBTQ2+1 community, Ria has a unique perspective on how personalized and data-driven marketing can speak to all stakeholders and customers. Ria also speaks on the topic of DEI.
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It's a Bank Marketing Show Best-Ever Summer Replay!
This week, we replay one of our most downloaded episodes ever - The Importance of Brand Voice. Listen in on why brand voice matters and what you should do about it in your bank.
A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone, communication style, and emotions that echo the bank's mission. It’s not just the realm of marketing. Like creating a great culture, developing a brand’s voice starts from the top of the organization.
In this week’s podcast, we share salient advice on striking the right balance – finding the right chord with your chosen target audience without alienating others. This harmonization creates deeper connections between customers and your bank’s values and culture, hence increasing the customer retention and attraction.
In this episode, we talk about:
- Discovering the critical role of a distinctive brand voice in banking.
- Gaining insights into why bank executives themselves need to shape their brand voice.
- Uncovering the power of favoring unique identity over generic descriptions for your bank.
- Understanding how aligning your brand voice with the desired customer experience can reshape your institution’s public perception.
- Learning how to set your brand voice apart from competitors to stand out in the industry.
Resources Mentioned:
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com
- For a free guide to creating your brand voice, email: [email protected] with Subject Line “Brand Voice”
Generative AI, like ChatGPT, can be a helpful tool alongside what you already use at your community bank. But many banks don’t know where to start, or are worried about compliance issues from using it. Banks need to think about how they talk to AI, the rules that guide its use, and what role it plays in their teams.
In this episode, Chris and Dan interview Ben Udell, SVP of Digital Innovation at Lake Ridge Bank, about how he uses Gen AI at his bank and teaches other banks how to get the most out of it.
Topics Include:
● The regulatory and compliance landscape around Gen AI
● How treating Gen AI as a team member, not a replacement, changes how you use it (for the better)
● Creating better prompts for more useful output
● The right way to train ChatGPT on your brand voice
With more than 25 years of financial expertise, Ben Udell, SVP Digital Innovation, is the driving force behind "future proofing" Lake Ridge Bank, a $2.9B community bank in Wisconsin. As a leader in digital innovation, he enjoys working where technology, marketing, and data analytics intersect with consumer financial needs.
He’s a leading banking expert in leveraging practical applications of generative AI and is never afraid to be disruptive went it allows him to find innovative ways to improve the client and associate experience. Recently named one of Bank Beat’s “Rising Starts in Banking”, Ben’s been helping train and consult with other bankers to help them see how AI can transform their organization.
In his free time, he creates content for robotsarepeople.net, an AI and technology focused site, speaks on digital transformation, and writes about the financial industry.”
Resources Mentioned:
● Presentation Deck
● LinkedIn: Ben Udell
● Website: Robotsarepeople.net
● Website: https://bankmarketingshow.com/
Chris and Dan dive deep into the world of bank marketing to uncover the secrets of gaining a competitive edge. They share practical insights and actionable steps for banks to effectively leverage their competitive advantage, ultimately leading to greater differentiation and success in the market.
There's an emphasis on the importance of understanding your bank's unique value proposition and differentiating it from competitors, all while keeping things simple and specific. This is where Chris and Dan also highlight the significance of seeking feedback from both loyal and potential customers to truly understand their perceptions and preferences.
If you're a bank looking to enhance your brand differentiation and customer engagement through strategic marketing efforts, and ready to gain valuable guidance on how to stand out in a crowded market landscape, then this episode is a must-listen!
In this episode:
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Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality.
In this episode, Chris interviews Chris Moya, CEO of ICBA of New Mexico. They discuss upcoming marketing trends for community banking – like showcasing the value you bring to the community, building relationships with younger customers, and finding beneficial partnerships with fintechs and marketing agencies. It’s not about changing who you are, it’s about telling your story.
Topics Include:
Why there has been a change in buying behaviors and patterns
What the upcoming marketing areas, trends, and activities are
How the right partnership can add value to your community bank
How community banks can refresh their brands to add more value
What the future of AI looks like for community banks
Where the banking environment is moving into and evolving short- and long-term
Chris Moya is the President and CEO of the Independent Community Bankers Association of New Mexico (ICBA/NM). He assumed his role in January 2022 and brings a wealth of experience and leadership to the organization, having previously held the position of Executive Vice President.
Before joining ICBA/NM, Chris contributed to the regulatory landscape, notably as the Director of the New Mexico Financial Institutions Division (FID), a position to which he was officially appointed in April 2019 after serving as the Acting Director for two years. His tenure at FID, which commenced in June 2011, encompassed a progression of roles, including Examiner, Mortgage Industry Manager, and Deputy Director.
Before his regulatory endeavors, Chris forged a successful career in the mortgage industry in southern California. Subsequently, he deliberately returned to New Mexico to establish roots and raise his family.
Chris graduated from California State University San Marcos with a bachelor’s degree in economics. He then obtained an MBA from Eastern New Mexico University and graduated from the Western States School of Banking.
With his multifaceted background and dedication to the financial sector, Chris is poised to continue driving excellence and innovation within ICBA/NM, advancing the interests and preservation of community banks across New Mexico.
Resources Mentioned:
Email: [email protected]
Website: https://bankmarketingshow.com/
Chris and Dan dive into the ever-evolving landscape of AI in banking. Drawing from their experiences, they shed light on the prevalent use of AI and its transformative impact on marketing strategies within the banking sector. They emphasize the importance of staying ahead of the curve by embracing AI and adapting it into the culture of financial institutions.
This episode provides valuable insights into the current trends, emphasizing the need for banks to innovate and incorporate AI and other strategies to enhance customer-specific marketing messages. With a focus on AI integration and its potential to revolutionize banking operations, this episode offers a comprehensive overview of the industry's shifting landscape and provides essential guidance for bank marketers looking to stay ahead in marketing and AI integration.
In this episode:
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Chris and Dan dive into the impact of a bank's team structure on its marketing operations. No matter the size of your bank or credit union, there are a few key things to keep in mind when structuring the marketing team.
In this episode, Chris and Dan emphasize the importance of first aligning marketing activities with the bank’s strategic plan. Once the activity set is defined, you can then structure the marketing team to support those activities. This builds your bank’s marketing foundation as a core part of the bank’s operations, and helps you move beyond traditional, disjointed operations to a systematic and coordinated approach – elevating the marketing function within your institution.
Listen for more actionable details on:
- How mastering bank marketing functional systems leads to increased customer engagement and brand visibility.
- The importance of marketing team structure in banking for streamlined operations and enhanced customer experiences.
- How to enhance bank marketing with digital tools to stay ahead in the competitive landscape.
- Learning effective methods for measuring ROI in bank marketing campaigns to maximize your marketing budget.
Resources Mentioned:
- We’d love to hear about your team’s structure, and what works and doesn’t: email [email protected]
- Bank Marketing Minute Newsletter: bankmarketingminute.com
- Website: The Bank Marketing Show: bankmarketingshow.com
The podcast currently has 69 episodes available.
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