How do you grow your bank’s social media presence without relying on your bank's own profiles?  Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors....

We’ve met a lot of bank and credit union marketing teams – and we’ve noticed some commonalities among those that see more success in their efforts.  In this episode, we talk about the role of a marketing director (or VP, or manager, or any...

Many community banks are missing out on valuable marketing opportunities. Statistics show that many community banks aren’t currently utilizing cookies, which used to put them at a disadvantage. However, with cookies being increasingly phased out,...

Regardless of your asset size and marketing bandwidth, budgeting is a challenge.  Marketers never have as much as they would like, and those setting the budgets might see it as an expense (hint: it's not!  It's an investment!).  In this...

Chris and Dan discuss the critical importance of business culture in impacting and enhancing marketing efforts. They explore how a positive internal culture can translate into authentic and engaging marketing & content that connects with...

With over 5,000 community banks and credit unions in the US, your brand is the only thing that differentiates you in your community and online.  “Brand messaging” is the collection of words, imagery, and stories that you use to explain the...

Chris and Dan discuss strategies for community banks to enhance their local marketing efforts. They emphasize the importance of connecting digital and brand initiatives with local engagement to build trust and visibility. This episode provides a...

Chris and Dan continue the three-part series by exploring the impact of digital marketing on community banks. Building on the previous episode's discussion on branding, they both dive into digital personalization, emphasizing the importance of...

In this episode of the Bank Marketing Show, hosts Chris and Dan embark on a deep dive into the critical aspects of brand strategy for banks. They explore the importance of distinguishing between brand and marketing strategies, emphasizing the need for...

It’s time to rebrand your community bank. Where do you start? Rebranding a community bank involves a simple four-step process: identifying the problem, taking time to plan, checking your resources, and then acting on your plan. First, it’s about...