With Google intending to phase cookies out of their browser later this year, marketing teams are scrambling to fill the void that the loss of third-party data will leave behind.

Plenty of first-party data-mining options are at our disposal; you just need to look in the right places.

In this episode of our Inside Digital Growth series, I answer questions about third-party data and share insight on how your financial brand can successfully transition away from it.

Join us as we discuss:

- What dwindling accessibility of third-party data means for banks (5:48)

- How financial brands can transition away from third-party data (8:31)

- New data-mining opportunities FIs should be looking for (13:15)

Check out these resources we mentioned during the podcast:

- Text your questions to James Robert at 415-579-3002

- James Robert Lay

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

With mountains of data at their disposal, financial brands already have what they need to gain real-time insight and strategic foresight into their customer’s needs.

That is the power of competitive intelligence.

In this episode of our Inside Digital Growth series, I address your questions about competitive intelligence. You, too, can use it to empower your teams to get in touch with the ‘beat on the digital street.’

Join us as we discuss:

- Why social monitoring tools are not creepy but cutting-edge (4:22)

- Enhancing relationships with existing business customers (8:18)

- How to use social listening tools to find new prospects (10:42)

Check out these resources we mentioned during the podcast:

- Text your questions to James Robert at 415-579-3002

- James Robert Lay

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Financial brands are becoming self-aware of their need to embrace digital, but a vast majority of them still feel they’re falling behind.

Craig McLaughlin, Chief Executive Officer at Finalytics.ai, feels they missed a golden opportunity during the pandemic by failing to ready themselves for digital transformation.

The data they need to reach the next stage of digital growth is right at their fingertips; they simply need to leverage it.

Join us as we discuss:

- Findings from Finalytics’ 2022 Credit Union Digital Maturity Index Report (1:46)

- Opportunities to empower change and align culture (15:46)

- Bridging the knowledge gap with training and education (26:38)

Check out these resources we mentioned during the podcast:

- Craig McLaughlin

- Finalytics.ai

• 2022 Credit Union Digital Maturity Index Report

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

A lot of banks are trying to catch every fish in the ocean. But you don’t need to hook every potential customer in your market - only the ones who benefit from your expertise.

In this episode of our Inside Digital Growth series, I answer your questions about niche banking.

Banks and credit unions have the potential to build niche portfolios that will help common people with their common problems. They simply need to transform their thinking.

Join us as we discuss:

- Growth opportunities and finding a viable niche market (3:58)

- Rejecting legacy rebranding in favor of transformation (11:34)

- Technology as a coaching tool for establishing a niche (16:23)

Check out these resources we mentioned during the podcast:

- Text your questions to James Robert at 415-579-3002

- James Robert Lay

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Financial brands will often try to cure a hemorrhage in sales with a marketing bandage.

But my guest, Bo McDonald, the president and CEO of Your Marketing Co., believes that FIs are neglecting to dig deeper to discover the root of their problems.

He argues that fear and lack of commitment have made marketing teams a convenient scapegoat when times get tough - yet that is exactly when businesses should be pushing their brands.

Join us as we discuss:

- (6:24) Asking questions to determine why a marketing problem needs solving

- (9:30) Overcoming fear of failure through perspective

- (19:20) Discerning between passion and commitment to a call to action

Check out these resources we mentioned during the podcast:

• Email [email protected]

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Millions of Americans are drowning in student loan debt. With repayments resuming post-COVID, many borrowers are desperate to find a way to keep their heads above water.

My guest, Bobby Matson, founder and CEO of PayItOff, contends that a lack of clarity is the number one culprit hindering people from escaping the student debt abyss. While several opportunities for repayment assistance exist, a complex system has become its own worst enemy.

Bobby believes that most borrowers can regain their financial footing - they just need a guiding hand to show them how.

Join us as we discuss:

- Common roadblocks preventing borrowers from moving forward [3:12]

- Opportunities for the workplace to assist indebted employees [13:53]

- Steps servicers can take to help relieve their constituents’ financial stress [23:41]

Check out these resources we mentioned during the podcast:

- [email protected]

- @bomatson

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Since our pilot episode two years ago, the world has undergone incredible changes. Yet, we at the Digital Growth Institute remain invested in educating and empowering people burdened by financial stress.

We have had the privilege of gathering positive deposits from the most brilliant minds in our industry. More importantly, our guests share our vision of helping first and selling second - because healthy communities reflect financial institutions that put service above selfishness.

Please join me, James Robert Lay, as I reflect on our transformation journey by revisiting eight memorable exchanges with people using their gifts to help elevate their peers by building personal brands in the banking space.

As always, I encourage you to connect with these remarkable men and women as you continue your digital growth journey.

As always, I encourage you to connect with these remarkable men and women as you continue your digital growth journey.

Only together can we bank on a future worth living in.

Join us as we discuss:

• Taking a proactive stance in relationship building while continuing to market [9:40]

Check out these resources we mentioned during the podcast:

• Paul Long

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

We grow personally and professionally through learning, and what better way to self-educate than through books.

In the first episode of our Behind the Cover series, I’m joined by my friend and colleague Audrey Cannata, Operations Lead at the Digital Growth Institute, to talk about The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay Stanier.

We break down this masterwork that guides leaders in helping their constituents reach the next level so they can embolden others through their transformation journey.

Join us as we discuss:

- (3:11) Some of the common misconceptions about professional coaching

- (7:55) Challenges to building a culture around coaching

- (14:53) Seven questions everyone should ask during the coaching process

Check out these resources we mentioned during the podcast:

- Audrey Cannata

- The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever

- Michael Bungay Stanier

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What makes your financial institution special? Simply adopting digital concepts in an analog world isn’t enough to stand out in the FinTech crowd. You have to blaze new trails to be unique in the digital world.

My guest, Jason Henrichs, CEO at Alloy Labs Alliance, shares why he believes many banks aren’t doing enough to differentiate themselves in their pursuit of banking as a service - and gives some examples of a few who are!

Jason also elaborates on the experience he and his team had innovating their new digital banking platform - CHUCK.

Join us as we discuss:

- Why FIs need to separate themselves from the pack with their digital offerings [4:15]

- How human connectivity ties into digital growth [9:16]

- The significance of fundamental partnerships with account holders [20:15]

Check out these resources we mentioned during the podcast:

- Alloylabs.com

- @jasonhenrichs

- Breaking Banks

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

A strong financial institution is reflected by a healthy community. By investing in their constituents, FIs can reap sustainable, exponential growth.

But as digital banking evolves, so has the definition of ‘community.’

My guest, Jeff Marisco, president of The Kafafian Group, Inc., elaborates on several points from his latest book, Squared Away, in breaking down why he thinks communities as an entity are one of the most important stakeholders in banks.

We also cover some of the challenges to grooming success in a remotely digital world.

Join us as we discuss:

- Community banks embracing niche branding to empower their consumers [6:00]

- How FIs balance the needs of ‘the four stakeholders’ [8:59]

- The challenge of building a strong culture in the remote workplace and why accountability has been misappropriated as a negative asset [28:06]

Check out these resources we mentioned during the podcast:

- The Kafafian Group

- Personal Blog at jeff4banks.com

- Author Website at jeffmarsico.com

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.