You know your Credit Union needs to rethink its marketing strategy going into 2023. But how, exactly, are you going to do marketing differently? 

To help you answer this question, we brought on a brutally honest marketer with over 20 years of experience. 

Enter Isaiah Moskowitz, Owner of LTI Business Solutions and MC for the Cooperative Credit Union Association's Podcast, The Insider Forum!  

On this episode of the Banking on Experience Podcast, Isaiah talks about Credit Union marketing, the things they get wrong, and how they can improve the Member experience with the right marketing strategy. 

If you want to improve your Credit Union's marketing engine, this episode is for you. 

After years of throwing the CECL "Message in a Bottle" back into the ocean, the Credit Union industry now must comply and set money aside from every loan in case things go sour. 

Is this rainy day fund just in time, or will this regulation hinder the growth of Credit Unions big and small? 

Michael Cochrum pilots the ship in this week's episode. He breaks down the history of CECL, how to use data to comply with the requirement, and talks about his professional data journey in the CU Movement. 

Michael has worked in the Credit Union space for 32 years, most notably with the CUSO, CUDL, and is now the owner of Creative Market Resource Group, INC (CRMG Solutions) and CUBI.PRO, helping Credit Unions with data and business intelligence, among many other things. 

Is building this "Ark"-a-techture (see what we did there) going to help stave off the impending financial flood, or will the funds required pull smaller CU's further under the surface? 

Tune in and find out. 

There is good reason to believe that we will see a major auto-loan default crisis coming very soon. 

What will happen to vehicle values and the loans attached to them? And how will this affect your Credit Union and its members?  

If only there was a "crystal ball"... 

Enter Jim Tenhudfeld, President of Frost Financial Services.  

Jim has over 25 years in the world of Protection Products for Credit Unions, first as an AVP at Great American and then as President of Frost Financial Services.

As a premier provider of collateral products like GAP Protection, Jim has seen the ups and downs of several market cycles, especially in the world of vehicle depreciation. 

Jim is here to share a glimpse into his vehicle valuation "crystal ball," and the clouds are definitely getting stormy. 

Is there going to be an auto-loan default crisis in the next 3-6 months?

Tune in and find out. 

Here's the bad news for you Credit Union folks: You are losing your competitive advantage over banks. 

Historically, Credit Unions have had advantages over banks in the following areas –– rates and fees, member service, and digital technology. 

But now, banks are catching up to Credit Unions in all three areas.

On this episode of the banking on experience podcast, Dave Cerwinski is going to help your Credit Union regain its competitive advantage over banks.

Dave is the Vice President of Corporate Development at Wescom Credit Union. He coordinates Wescom's involvement in several growth initiatives related to FinTech and Credit Union partnerships. He is also President of Wescom Resources Group, a CUSO that provides data processing and management services to about 90 other credit unions. 

If you're looking to boost your member experience and digital technology so you can leave banks in the dust, this is the podcast episode for you. 

Imagine if there was a CUSO that paired your Credit Union with cutting-edge fintech solutions -– to help you implement leading technology faster, easier, and more affordable. 

On second thought, you do not have to imagine this scenario. The golden ticket for your Credit Union is finally here. 

Jim Ryan, VP of Strategic Planning at CURQL Collective, breaks down his definition of "the COVID pivot," shares his experience in the CU Movement, and spills the beans about the hottest new CUSOs in the Credit Union space, CURQL Collective, and CURQL FUND.  

CURQL (pronounced Circle) is the first CUSO factory, bridging together Credit Unions and leading-edge fintech solutions.

Hear how a vision, a need, and a few talented industry experts raised over 252 Million Dollars to fund this collaborative vision during the Pandemic!  

In this episode of the banking on experience podcast, learn how your Credit Union or CUSO can find your "Golden Ticket" to the CUSO Factory. Jim Ryan has the key to the front gate. 

You are welcome to join. 

Lastly, we'd like to tell you about an upcoming fintech showcase for the Credit Union industry: VentureTech 2022. Taking place from November 7-9, at the Omni Frisco Hotel - Texas. 

If you're interested in learning more about VentureTech 2022, visit https://myventuretech.com/

If you're at a small Credit Union and are being told "you can't" because of your asset size, this podcast is for you.

Becky Reed, CEO of Lone Star Credit Union, is proving day in and day out that a can-do attitude –– regardless of your asset size –– and a willingness to say "yes" instead of "maybe later" is what you really need to grow in today's CU Market.

We dive in on leveraging CUSOs, embracing a culture of being a "Pioneer" (AKA "BETA") for innovations in the space, and joining boards and trade organizations.

This episode is for all of the small credit unions out there that are feeling overwhelmed. So, If you are trying to grow your Credit Union with a shoestring budget, Becky Reed's gonna tell you how in this episode of the banking on experience podcast.

60% of CUSO's are Insurance based and almost all of them have the same thing in common:  They are barely scratching the surface of their potential!  President of Insurance Strategies with Daggett Enterprises, Melanie Munsey, takes us "padawan's" to school on the ways of the Insurance Force and explains how CU's are being treated like "second class citizens" when it comes to many of their current protection product partnerships, and how more income, control, and freedom awaits those that have the desire to creatively advocate for their membership and their CU/CUSO!  Tune in to work SMARTER not HARDER and get back what you deserve!

The impact of an FI serving its community—truly serving its community—cannot be understated, and there's no better example of this than Tongass Federal Credit Union. 

We were honored to sit down for a chat with Helen Mickel, CEO of Tongass FCU and one of our 2021 Right On The Money (ROTM) winners, to talk about playing big and serving community as a small CU—this week on CRMNEXT's Banking on Experience podcast. 

Topics we cover include:

• The Tongass FCU Story: origin, community, mission
• How Tongass has tackled serving the underserved
• Boots on the ground: why it matters so much in this very virtual world
• Microsites (and how they're making a difference) 
• The initiative Helen feels has had the biggest impact on both community and growth
• The power of promoting small businesses 
• What the future holds for Tongass FCU
• Changing the world (yes, really) 
• And more 

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can't see the links? Just search for Banking on Experience in your favorite podcast player.

The student loan situation is… well, it's caused some heartache and stress. Let's just put it that way. 

But there are those out there who are determined to bring solutions and to help FIs offer those solutions to their customers and members. 

And we got to sit down with one such remarkable individual this week. Bobby Matson, Founder and CEO of Payitoff joins us—on CRMNEXT's Banking on Experience podcast. 

Topics we cover include:

• Why Bobby is passionate about this topic
• Student loans: why they're different from all others
• How to determine the next best steps for your customers or members 
• Top challenges FIs face around student loans
• Providing real help: best ways FIs can address the student loan crisis
• Wealth management & robo-advising
• Changing the world (yes, really)
• And more

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can't see the links? Just search for Banking on Experience in your favorite podcast player.

Wise FIs know that both brand and PR play essential roles in the success of their organization. And the brilliant ones know just how well the two work together. 

We're lucky to feature one such organization this week. Jennifer Reed, Vice President of Public Relations at Sound Credit Union joins us to talk all about it—on CRMNEXT's Banking on Experience podcast. 

Topics we cover include:

• Sound CU's logo: its origin story and how it represents them
• Getting your story out there
• The biggest challenges CUs face when it comes to tying brand and PR together
• Jennifer's top tips and tricks for PR
• The stigma of PR being "a compliance thing"
• How brand and PR complement each other
• Changing the world (yes, really) 
• And more 

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can't see the links? Just search for Banking on Experience in your favorite podcast player.