Here’s the bad news for you Credit Union folks: You are losing your competitive advantage over banks. 

Historically, Credit Unions have had advantages over banks in the following areas –– rates and fees, member service, and digital technology. 

But now, banks are catching up to Credit Unions in all three areas.

On this episode of the banking on experience podcast, Dave Cerwinski is going to help your Credit Union regain its competitive advantage over banks.

Dave is the Vice President of Corporate Development at Wescom Credit Union. He coordinates Wescom’s involvement in several growth initiatives related to FinTech and Credit Union partnerships. He is also President of Wescom Resources Group, a CUSO that provides data processing and management services to about 90 other credit unions. 

If you’re looking to boost your member experience and digital technology so you can leave banks in the dust, this is the podcast episode for you. 

Imagine if there was a CUSO that paired your Credit Union with cutting-edge fintech solutions -– to help you implement leading technology faster, easier, and more affordable. 

On second thought, you do not have to imagine this scenario. The golden ticket for your Credit Union is finally here. 

Jim Ryan, VP of Strategic Planning at CURQL Collective, breaks down his definition of “the COVID pivot,” shares his experience in the CU Movement, and spills the beans about the hottest new CUSOs in the Credit Union space, CURQL Collective, and CURQL FUND.  

CURQL (pronounced Circle) is the first CUSO factory, bridging together Credit Unions and leading-edge fintech solutions.

Hear how a vision, a need, and a few talented industry experts raised over 252 Million Dollars to fund this collaborative vision during the Pandemic!  

In this episode of the banking on experience podcast, learn how your Credit Union or CUSO can find your “Golden Ticket” to the CUSO Factory. Jim Ryan has the key to the front gate. 

You are welcome to join. 

Lastly, we'd like to tell you about an upcoming fintech showcase for the Credit Union industry: VentureTech 2022. Taking place from November 7-9, at the Omni Frisco Hotel - Texas. 

If you're interested in learning more about VentureTech 2022, visit https://myventuretech.com/

If you’re at a small Credit Union and are being told “you can’t” because of your asset size, this podcast is for you.

Becky Reed, CEO of Lone Star Credit Union, is proving day in and day out that a can-do attitude –– regardless of your asset size –– and a willingness to say “yes” instead of “maybe later” is what you really need to grow in today’s CU Market.

We dive in on leveraging CUSOs, embracing a culture of being a “Pioneer” (AKA “BETA”) for innovations in the space, and joining boards and trade organizations.

This episode is for all of the small credit unions out there that are feeling overwhelmed. So, If you are trying to grow your Credit Union with a shoestring budget, Becky Reed’s gonna tell you how in this episode of the banking on experience podcast.

60% of CUSO’s are Insurance based and almost all of them have the same thing in common:  They are barely scratching the surface of their potential!  President of Insurance Strategies with Daggett Enterprises, Melanie Munsey, takes us “padawan’s” to school on the ways of the Insurance Force and explains how CU’s are being treated like “second class citizens” when it comes to many of their current protection product partnerships, and how more income, control, and freedom awaits those that have the desire to creatively advocate for their membership and their CU/CUSO!  Tune in to work SMARTER not HARDER and get back what you deserve!

The impact of an FI serving its community—truly serving its community—cannot be understated, and there’s no better example of this than Tongass Federal Credit Union. 

We were honored to sit down for a chat with Helen Mickel, CEO of Tongass FCU and one of our 2021 Right On The Money (ROTM) winners, to talk about playing big and serving community as a small CU—this week on CRMNEXT’s Banking on Experience podcast. 

Topics we cover include:

• The Tongass FCU Story: origin, community, mission
• How Tongass has tackled serving the underserved
• Boots on the ground: why it matters so much in this very virtual world
• Microsites (and how they’re making a difference) 
• The initiative Helen feels has had the biggest impact on both community and growth
• The power of promoting small businesses 
• What the future holds for Tongass FCU
• Changing the world (yes, really) 
• And more 

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.

The student loan situation is… well, it’s caused some heartache and stress. Let’s just put it that way. 

But there are those out there who are determined to bring solutions and to help FIs offer those solutions to their customers and members. 

And we got to sit down with one such remarkable individual this week. Bobby Matson, Founder and CEO of Payitoff joins us—on CRMNEXT’s Banking on Experience podcast. 

Topics we cover include:

• Why Bobby is passionate about this topic
• Student loans: why they’re different from all others
• How to determine the next best steps for your customers or members 
• Top challenges FIs face around student loans
• Providing real help: best ways FIs can address the student loan crisis
• Wealth management & robo-advising
• Changing the world (yes, really)
• And more

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.

Wise FIs know that both brand and PR play essential roles in the success of their organization. And the brilliant ones know just how well the two work together. 

We’re lucky to feature one such organization this week. Jennifer Reed, Vice President of Public Relations at Sound Credit Union joins us to talk all about it—on CRMNEXT’s Banking on Experience podcast. 

Topics we cover include:

• Sound CU’s logo: its origin story and how it represents them
• Getting your story out there
• The biggest challenges CUs face when it comes to tying brand and PR together
• Jennifer’s top tips and tricks for PR
• The stigma of PR being “a compliance thing”
• How brand and PR complement each other
• Changing the world (yes, really) 
• And more 

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.

Have you ever been afraid to take out a loan? Have you ever put experience ahead of price? Yeah, us too.

It all comes back to that human element that drives everything, including the relationship between FIs and the people they serve. And we got to sit down for a chat with a true expert on the subject. 

Miriam Ackerman, Chief Strategy Officer at DNT BLNK and Co-Founder of NetGiver (NACUSO’s 2020 Big Idea Award-Winner) graciously offers her expertise—this week on CRMNEXT’s Banking on Experience podcast. 

Topics we cover include:

• Why Miriam is passionate about this topic 
• Addressing what your members & customers actually need 
• The power of real connection
• Best practices around experience for FIs
• Getting specific with personalization
• The no mission/no margin concept
• What holds FIs back from maintaining good relationships (and how to fix it) 
• Changing the world (yes, really)
• And more

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.

Trust. It’s the foundation of—well—pretty much everything when it comes to relationships, including those between an FI and its members or customers.  

We were thrilled to sit down and learn from one of the world’s greatest experts on creating high trust in a high-tech world. Todd Duncan is a Best-Selling Author, a Sales Entrepreneur with 5 million clients world-wide, and our honored guest this week on CRMNEXT’s Banking on Experience podcast. 

If you’ve never had the opportunity to learn from Duncan—we implore you—get ready to take notes and brace yourself for some mind-blowing insight. 

Topics we cover include:

• Biggest mistakes when it comes to tech & trust
• Todd’s take on the ‘talk less/sell more’ mindset
• The power of emotional connection: how FIs can create true “wow” moments
• 4 things about FIs and marketing that everybody needs to hear
• Bridging marketing and high-touch emotional connection
• Net Promoter Score and the Customer Journey
• The role of convenience
• Changing the world (yes, really) 
• And more 

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.

Ah the holy trifecta of the credit union world: Leagues, CUs, and CUSOs… To have been a part of all three—and succeeded beautifully in each one—is impressive. It also means you have some seriously stellar insight to offer. 

Lucky for us—and more especially, for our listeners—we got to pick the brain of one such expert. LeAnne Case, Senior VP of Marketing and Communications at The Servion Group, sits down to share her journey—this week on CU Changemakers: Women On Work (WOW). 

Topics we covered include: 

• LeAnn’s beginnings in the CU space
• Leagues, CUs, and CUSOs: what she likes best about each 
• Women who have inspired LeAnn along her path
• The Servion Group—origin story, mission, marketing
• LeAnn’s passion project, Vive Unlimited 
• What excites our expert most about the CU women’s movement
• And more

Stay in touch with Banking on Experience podcast series by listening on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.