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Find out how Nintendo came to dominate the video game market through creative positioning, investments in content, and calculated risks.

Nike has created some of the world’s greatest marketing moments and innovations which put their name on the athletic apparel map forever.

We can draw inspiration from brands that already have a system in place for finding their ideal partners.

With the Halston collection, Netflix is setting foot in high fashion for the first time.

Gucci’s the only luxury brand that’s getting younger. Here’s what we can all learn from them.

Casper is a mattress. Eight Sleep is an entire sleep system.

We’ve created an easy, step-by-step guide on how you can land more—and better—brand sponsorships.

Find out how Dollar Shave Club took on Gillette as a market leader in razors and built a subscription model before anyone else was doing it.

How can creators express themselves and avoid censorship if they’re not hurting anyone?

Let’s take a look at what the clothing rental landscape looks like right now and how things are evolving in this space.