Incorporating same-day delivery services into a brand strategy might be worth looking into if you want to go a step further with the convenience factor.

Here's something that might shock you: Most creators aren't satisfied with the revenue they're earning.

Retail is ultimately set up to benefit the seller, not the shopper, nor the makers. With Italic, I made it my mission to change that.

Creative product descriptions like J. Peterman’s aren’t for every DTC brand––but they might be for yours.

Since 2011, MeUndies has sold more than 17 million pairs of underwear––nearly 25% of which were purchased in 2020. So … how did they do it? How did they convince people to invest in a subscription for underwear?

Mysa Smart Thermostats used influencer marketing to not only improve their brand awareness but strengthen equity, breaking into an untapped market.

Brands using social media to sell products are bringing in a whopping $90 billion—and it’s projected to hit $605 billion within the next seven years.

Packaging is the first physical touchpoint between your business and your customer. Plus, it’s the only marketing channel that reaches 100% of your customers.

There was a disconnect between the beverage industry and the culture at large–I wanted to connect those dots.

I caught up with Rachel to discuss her journey, working with brands, and the challenges of being a creator during the pandemic.