Banner ads are still a great way for your clients to promote their business or product.  Today we’ll talk about how to create a compelling and impactful banner ad that captures attention, communicates your client’s message, and generates the results that will keep your clients coming back for more. 

For more in-depth show notes visit https://www.skyrocketradio.com/podcast/banner-ad-design-best-practices-pitfalls-to-avoid.

When you have a popular website that brings in visitors consistently, banner ads can be a great marketing tool for your clients and a revenue generator for your station.  The key is overcoming banner fatigue and creating something for your client that stands out and gets people to take action. 

On the radio, a decent commercial can still maintain top-of-mind awareness for a business.  However, if a banner ad is just a business logo it fails to serve the same purpose because there’s no message or call to action associated with it.  Those banner ads are too quickly looked over. 

Here are some key steps to take to ensure your banner ads are effective.

1) Define Your Goal

2) Keep The Ad Simple and Focused

3) Design for Visibility and Branding

4) Use Eye-Catching Imagery

5) Utilize Compelling Copy

6) Create a Clear Call-to-Action (CTA)

Common Mistakes to Avoid

1) Overcrowding information

2) Using Low-Quality Images

3) Ignoring the Call to Action

4) Using Too Many Colors

5) Not Paying Attention to File Size

6) Not Tracking and Analyzing Performance

Crafting an effective banner ad requires a thoughtful approach that combines creativity, strategy, and optimization. We hope these steps will help you create compelling and impactful banner ads that attract attention, communicate the client’s message effectively, and drive desired results.  Remember to continuously test and monitor the performance of your ads to achieve the best possible results.