Convincing a CEO that marketing matters (without perfect attribution data) can feel impossible. In this conversation, I asked Rand Fishkin, co-founder of SparkToro, why most attribution models mislead, what to measure instead, and how to reframe the conversation so leadership actually listens.

You’ll learn:
Why “proving” marketing through attribution is often a trap
How to shift from attribution to lift-based measurement
The one conversation to have before investing in brand, PR, or events
How competitor actions can be your secret weapon in budget discussions
Practical metrics for showing impact in long B2B sales cycles

If your CEO only trusts Google and Facebook dashboards, this is your playbook for changing their mind.

We all love our customers. OK most customers. And we definitely all want more customers. 

We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most  B2B tech companies invest so little in customer marketing?

Billy Cina and Gaby Young banter this out and also cover what effective customer marketing looks like. 
Wadda you think?

What do data scientists actually do... and how is AI already reshaping their role?

In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personalization at scale.

What you'll learn:
The real difference between a data scientist and a data analyst (finally, some clarity).
How Intuit is using data science to power hyper-personalized campaigns inside Mailchimp.
Why generative AI isn’t replacing data scientists... but it is changing their toolkit.
How rogue chatbots are redefining the importance of guardrails.
Why the era of cookie-cutter marketing playbooks is over, and what that means for marketers.

Along the way, we run live LLM comparisons, debate tech stacks for post-Series B startups, and talk about the rising need for agility, personalization, and constant innovation—in both marketing and data science.

Whether you're a B2B marketer wondering how to keep up, or a data pro trying to prove your value in the age of AI, this one's for you.

TL;DR: The future belongs to those who personalize, iterate, and ditch the playbook.

Nowadays, everyone talks about ABM as a methodology that solves all your problems. We get it. We recommend ABM ourselves – but ABM motions aren't anything new, and they're not one solution to all your marketing problems.

Tune in to hear from Billy Cina, Managing Partner of Envy, and Pe'era Feldman, Startegic Startup Advisor, on what you should do instead.

There's A LOT of talk around brand right now, but it's for good reason, because...

No one will click on your demo ads if they don’t know your brand.

No one will give you their email address just to view an ebook.

And no one will remember your brand without strong brand awareness.

👉 This means that all campaigns, leadgen or not, will need to include more brand awareness.

But what if you don't have a budget for brand awareness like Nike or monday.com? Then Shiri Katalan from Global Dots‬ have lots of great ideas for you.

We're Envy, a B2B tech marketing & RevOps agency companies turn to when they need to reach scary goals. 

Is AI stepping up to take over the art of public speaking? The "traditional" coaching world is facing a new challenger: AI tools that promise to improve your speaking skills from your laptop.

With apps like ‪Yoodli, ‪Pronounce or Orai gaining traction, more people are turning to AI for feedback and practice. But here’s the big question: Can these tools really match the magic of a seasoned coach?

In this episode of candid marketing chats, Billy Cina spoke with Helen Gottstein to break down the strengths and stumbles of AI-powered speech coaches. Will they make you a rockstar on stage, or leave you hanging with awkward feedback?

Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board.

In this episode of candid chats with other B2B marketers, Dani Peterman from ‪Appsflyer joins Billy Cina to explore how to unlock creativity within your team, regardless of their job title or experience. We dig into questions like:

How can you cultivate creativity across your entire organization?
Should your CTO jump into brainstorming sessions with the marketing team?
And, the big one: Can creativity thrive under pressure?
If you’re ready to go beyond “talent” and build a creative culture that drives results—even when time’s tight—grab a notebook and hit play.

👉 Tune in and get inspired to bring creativity to every corner of your team!

Billy Cina has been talking about Wynter for ages. And now she gets to talk to the brains behind the platform.

Why aren't all marketers testing their messaging? 
Are we saving time & money, or on the contrary?
How do we introduce message testing as unnegotiable part when releasing new products or building new campaings?

Billy discussed these and many more with Wynter's CEO, Peep Laja.

Can’t you just WhatsApp TechCrunch???
Well... No, you cannot.

In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025.

Here’s what they covered:
Why getting into TechCrunch is harder than getting your CEO to show up for a podcast
What makes a story actually newsworthy
When a startup should actually invest in PR, and when it’s a total waste
Why "just send a press release" is wishful thinking, not a strategy
And yes… the real reason people are still paying $1,200 to post on the PR newswire

If you're wondering why PR still matters in a world full of LinkedIn posts, Slack groups, and AI-generated pitch spam, this one's for you.

Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔

For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams.

Spoiler: complete harmony might not be the goal, and that’s okay!

Here’s what you’ll learn:
✅ Why some tension between sales and marketing can actually be healthy.
✅ How understanding sales KPIs and processes can transform collaboration.
✅ Real-life strategies to bridge gaps—like campaign-specific Slack channels, face-to-face kickoffs, and syncing with sales ops.
✅ The importance of listening to sales calls and building personal relationships across teams.

From avoiding skipped processes to tackling lead quality debates, this candid discussion offers actionable advice for marketers feeling stuck in the chaos.