What sacrifices would you have to make to afford a Chanel's gorgeous le boy, or classic flap, or 2.55 - all glam and chic, and a hefty 5-diget price tag? Some women are willing to have instant noodles for a whole month for a handbag.

The It-Bag is the ultimate 21st- century object of desire, not just for supermodels and celebutantes, but for working women from all walks of life. Why is getting a handbag giving us a bagasm?