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Welcome back to Bar Talking Talking Bar! In this episode, we sit down with Alejandro Olivas-Castillo—Brand Lead at Edrington (producers of The Macallan & more)—to dive into the world of hospitality sales, brand ambassadorship, and community storytelling through photography.
You will learn about Alejandro’s journey from Chihuahua to Kansas City—and how Criminal Justice, Sociology and a passion for photography led him to Edrington. Inside the life of a lead team: driving sales, building relationships, and representing the Edrington’s company.
On his personal passion, photography, Alejando has been working on “A Great Day in Ñiu Yor” (AGDÑY): a 2026 photography community project & exhibition. Celebrating Latine & Indigenous creatives in NYC. This project is part of Photoville Festival, Brooklyn Bridge Park, May 16–30, 2026, curated by Alejandro (@mexicojuice) & Monica Patten (@lemonmonn). This is to show why cultural heritage & creative side projects matter in hospitality
Learn more about AGDÑY and view the portraits: https://agdny.org/
If you’re into hospitality industry insights, beverage sales, brand ambassador strategies, or community-driven art, this episode is for you!
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