This week on the essencemediacom Connected Podcast, Sue and Sacha sit down with EMEA Chief Analytics Officer Barbara Blanzat Henao. Barbara has expertise within data management, analytics, strategy, and brand marketing. Huge passion for data understanding, capability, and business growth, whilst taking pride in building and retaining top analytics talent. Barbara also specializes in research, measurement, and predictive analytics, enabling better business decisions through driving efficiency and insights.