No one is insignificant in driving forward that sense of mission and purpose when you are part of a social profit organization. Barbara Grantham, CEO of VGH & UBC Hospital Foundation, dives into the power of healthcare philanthropy as she instills the vision and mission of their organization. Accentuating their purpose to allow people to show a different side of them, Barbara shares how they built their hospital foundation organically and identified the points of leverage which contributed to their expansion. In this interview, explore the myth around healthcare philanthropy and how it is changing over time, and discover how ruthless execution with some room for opportunism can create a significant impact as an organization.