This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as:

• How to strategically think about providing value to your customers
• The difference between a service and a product based business
• The purpose of obstacles in the entrepreneurial journey
• Why building a brand along side your business is important

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:

• How to understand the Facebook Advertising Process
• How to target your ideal type of client on Facebook
• Why you need to focus on educating your clients on Facebook
• How to test your ads with a small budget and scale big after

Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at [email protected]

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss:

• Why referrals are an important element to a service business
• How to target and motivate your best members to help you bring new members into your gym
• How to make it easy for your members to refer their friends to your gym
• How to make sure you are building in the key rules to a successful referral program

Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss:

• How to build community into your box, and enhance the member experience
• Why you need to think of your gym as more than just a place for fitness
• Why you need to be humble and open to asking for help and finding mentors
• How to focus on growth in your business process, and open to change

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss:

• What is included in the Barbell Logic software
• How to optimize, automate, and outsource your admin work
• How the cost structure is laid out to benefit you the most
• The difference between building a system on your own and using Logic

This week on BARBELL BUSINESS we discuss:

• How to strategically tap into your community to grow your membership
• How to set up your onboarding process to optimize the conversation rate of new members
• How to motivate your team to get onbaord with your passion
• How to set up a game plan to kill it in the new year spike

This week on BARBELL BUSINESS we interview discuss:

• Why your mindset is the foundation for your success
• How to find clarity and unlimited motivation around your vision
• How to think with a growth mindset and understand your "Why"
• How to structure your conversations and interactions with your clients to show your true value

Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you've conquered this challenge, you'll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss:

• Why providing supplements is an important added value for your clients
• How to sell supplements in your box with out acting "salesy"
• How to structure your ordering and sales process to optimize profit margins
• How to educate your athletes on the overwhelmingly confusing supplement industry

This week on BARBELL BUSINESS we discuss:

• Why your website is the most important point of contact in your digital marketing plan
• How to optimize your website to convert online visitors into clients
• How to effectively tell your gym's story through imagery and video
• The most important things to include on your website including testimonials, CTAs, lead magnets, and more

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss:

• How to be the best with what you have and scale intelligently
• How to diversify and optimize your intake process
• Why you should think of your business as a system of systems
• How to save time with your admin work and scale your work towards what is most important in your business

Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member's lifecycle. Enjoy the show!