Barbells and Business | Mike Andes & Sammy Anderson

Welcome to Episode 8!

In this episode Sammy shares the promotion idea that they are running at their club called "Healthy for the Holidays" to help boost engagement, membership and overall activity/accountability for the members during the Holiday season - right before the New Year rolls around!

In this episode Mike and Sammy talk about the results of switching from selling personal training "packages" and selling "per session" to creating more of a subscription/membership model with personal training. 

The progress in the last few months have improved tremendously, as well as the culture of personal training in the club. 

Other topics discussed:

-Obstacles switching to membership model with current training clients

-Increasing the value of personal training in the gym

-Building the culture of being a "Training Facility"

-How we are utilizing certain programs/events to convert members into training clients

Heather Nelson is one of our personal trainers who had experienced the club for quite some time before our new ownership! In this episode, Sammy chats with Heather about what has really changed in the last few months-from club design & new equipment, to club culture & the energy of the team.

Some of the topics we discussed:

-Club culture

-Club changes internally/externally

-Being heard and feeling successful as staff

-The biggest difference she feels as a staff member overall

In this episode Sammy Anderson talks all about Fitness Consultations:

-When to mention the fitness consultation to a potential member

-How to pitch the fitness consultation and what to say

-Explaining why we provide a fitness consultation and go over the benefits of meeting with a personal trainer

-Tips on not only setting up the consultations, but making sure your consultations show up

In this episode Mike and Sammy cover why you SHOULD be using EFT (electronic funds transfer) transactions over credit cards, cash, or checks for your recurring memberships.

-Pros/cons of credit cards, cash, checks and EFT transactions

-Recurring memberships vs. one month membership

-Member commitment and how these types of transactions plays a role

-Processing fees

-How to make EFT a requirement and other options for the member

How the heck did we close 79% of our walk-ins in the month of AUGUST?!

In this episode we go over our numbers for the month: leads, walk-ins, schedule appointments, etc. and explain our approach with each potential member. You will learn EXACTLY what we do from meeting the potential member, to taking them on a tour, our verbiage and our thoughts behind why these strategies work and what you can do to implement them at your club!

In this episode we dive into using social media to market your gym business, sharing what tools we have been using lately in our own club!

-Why using Facebook, Instagram, Snapchat, Twitter, etc. is extremely important for members and potential members.

-How to engage your audience, why certain pictures or videos do or do not work.

-Knowing who you are targeting, your demographic and the importance of tagging your photos.

-What tools to utilize in each platform and how it can help your audience reach.

Welcome to the Barbells and Business Podcast! In this podcast Mike Andes and Sammy Anderson bring you the details on running a gym business: the ins, outs, trials and errors, as well as bringing on other local gym owners to share their own experiences.

In this episode Mike and Sammy each share their background and what they plan to bring to the podcast and future episodes!